President Yang Yongyuan Took Stock Of The Bright Prospects Of Silk Industry In 2014.

　 Yang Yongyuan, President of China Silk Association, takes stock of 2014 silk industry.

Weak pattern can not conceal market highlights

In 2014, the domestic economy was in the superposition stage of the three stages of growth rate shifting, structural adjustment pains, and pre policy digestion and digestion. Under the "new normal" economic development environment, China's silk industry has slowed down its economic growth, foreign trade exports have declined, raw silk prices have been shaking down, production and operation of enterprises have been difficult, and the operation of the industry has undergone great downward pressure. However, cocoon and silk enterprises insist on innovation and drive industrial upgrading, and strive to resolve various contradictions, so that the silk industry has achieved steady development in the predicament, and some new highlights have emerged.

　　 Highlights 1 silk brand appearance on the international stage

In November 2014, the Asia Pacific Economic Cooperation (APEC) summit, which is attracting worldwide attention, was held in Beijing. Silk enterprises such as Wujiang Dingsheng silk Co., Ltd. and Daly silk Co., Ltd. fully excavate, protect and inherit traditional culture, and combine modern weaving technology to develop high-end quality. Silk men's clothing The "new suit" made of women's clothing and women's clothing has won the attention of the world with the debut of the leaders. The silk dress has been shining again after thirteen years. Regarding this, Yang Yongyuan, President of the China Silk Association, proudly said: "the new Chinese dress has made the Chinese silk once again amazing the world. This is the glory of the silk industry, and also the pride of the Chinese silk people, which has greatly encouraged the confidence of the silk people."

Yang Yongyuan said that the gorgeous appearance of the Chinese dress "new suit" made us see the potential of the dress and the silk for the future. clothing The development pointed out the direction. Silk has now been used in many fashion designs, especially in women's wear conferences, shows and so on. We are pleased to see that the appearance of "new suit" has brought inspiration to the silk people. At present, many silk enterprises are expanding into three fields: high-end dress, summer dress and silk blended garments, and believe that silk garments will become an important pillar industry in the industry.

For the next stage of the industry brand building direction, Yang Yongyuan pointed out: "after years of development, the cultivation of Chinese silk self owned brands has achieved some success, and we have high-quality silk fabrics. If we have well-known brands in silk home textiles, silk knitwear, scarves, neckties, ceremonial clothes, women's garments, and blended products, and form five feet or six feet, the development of silk industry will definitely go to a new level." Yang Yongyuan stressed that "in the next 5 years, we will strive to build a reputation." Silk clothing Brand will be an important task and goal for the development of the industry.

　　 Highlights 2 silk business market thrive

In 2014, silk fabrics, such as home textiles, gifts, silk underwear and other fields, were actively looking for business opportunities in the trend of electricity supplier. According to incomplete statistics, by the end of 2014, about 60% of silk enterprises had opened brand online stores in Taobao, Tmall, Jingdong mall and other e-commerce sales platforms, and 35% of the enterprises had online sales of over 5 million yuan, initially estimated that the silk industry's online sales exceeded 1 billion yuan. Jin San tower, Wan Shi Li, Huan Sha and other silk brands have become the leading producers of silk products online sales.

According to Yang Yongyuan, the China Silk Association set up a "public service platform for the marketization of high-grade silk marks" in early 2014. At the same time, it used the China ASEAN Expo, China International Silk Expo and other international events to vigorously publicize the public brand of the high-grade silk label industry, and released the "2016 spring and summer Chinese silk fashion trend" to create a silk consumption fashion atmosphere. Through these activities, we have fully demonstrated and promoted the overall image of China's own brand of silk, and also expanded the product sales of brand enterprises. For example, Zhejiang Jiaxin silk Limited by Share Ltd regards quality certification of high-grade silk as an important selling point of its products. In 2014 1~10, the sales revenue of the company's network increased by more than 20% compared to 2013.

Yang Yongyuan said: "the role of high-grade silk logo is to let consumers know what is true and what is excellent, and solve the problem of real and false discrimination. Therefore, we should vigorously publicize high-grade silk signs in the future and create a new image of Chinese silk own brand, so that more consumers can understand silk, like silk, and meet the new expectations of different levels of silk" fans "for fashion. He pointed out optimistically that the development of e-commerce is a long-term trend. It is not just a temporary trend. The new generation of consumer groups has already formed trust and even reliance on online shopping. The silk industry must make great efforts to develop e-commerce.

　　 Highlights 3 silk technology driven industrial innovation

Yang Yongyuan introduced that in May 2014, the ISO International Standard Organization officially released the first international standard ISO15625:2014, the Silk Standard for silk inspection, which was made by our country. This standard fills the technical gap in the field of electronic detection of raw silk in the world. It is China's silk and even the whole. textile industry The first original international standard. In addition, in the results of the "textile light" scientific and Technological Progress Award Announced by the China Textile Industry Federation in 2014, the key technology and equipment system project of "supercritical CO2 fluid free water rope dyeing" jointly developed by Soochow University and other units won the two prize, and four projects such as Wan Shi Li and Dali won the three prize. Generally speaking, during the "12th Five-Year" period, advanced technologies such as digital silk weaving, computer intelligent color matching, digital inkjet printing and waste water treatment of silk reeling have been widely applied in the industry, and the production efficiency and technology level of domestic silk enterprises have been continuously improved.

　　 Highlights 04 silk reeling industry tax reform dawn

After long term appeal from all sectors of the industry, the problem of "high levy and low deduction" which troubled the Silk Reeling Enterprises for many years was finally solved in some provinces and cities in 2014. At present, Zhejiang has fully implemented the new method of deduction for the input tax of agricultural products such as cocoons and so on. Jiangsu province has also implemented a new tax system since January 1, 2015, which will greatly reduce the burden of tax burden on Silk Reeling Enterprises.

Yang Yongyuan said that the new breakthroughs in the silk industry tax system reform in 2014 were a major positive result of the silk reeling industry, which is also the result of the whole industry's efforts.

For the common problems existing in the industry, China Silk Association and provincial and municipal industry associations and silk Enterprises have been making every effort to appeal, for example, in May 2014, in view of the phenomenon of the decline of silk quality in some areas due to the acquisition of cocoon cocoons. In the positive appeal of leading enterprises such as the silk road holding group, the Zhejiang Silk Association and the Jiangsu Silk Association jointly launched the initiative to collect cocoons and cocoons from cocoons purchasing units and reeling enterprises in two provinces, encouraging the advocacy of silkworm farmers to sell their cocoons, cocoon purchasing enterprises to strictly control the quality, maintaining the normal order of cocoon purchase, and effectively protecting the interests of sericulture and silk reeling enterprises.

It is understood that the joint action will gradually change the sericultural farmers from profit to heavy quality, and guide Silk Reeling Enterprises to self discipline.

Extremely important role.