Analysis Of Wholesalers' Management Status
1, the courage of the year.
I enter this business.
Distributor
It has been more than ten years. After so many years, there are people, cars and money in my hands. My network is very large.
In the past few years, business has been done with ease. The factory has arrived, making a few calls, and the large market in the surrounding market can drive to pick up the goods.
Because of the large capital (large quantity of delivery) and the large number of customers in the market, it has always been favored by manufacturers. In recent years, the customers in the offline market have been dug away.
Let me make a supermarket? No, they don't pay too much money.
Send a zero store? No! Run a half day road to sell a box of goods, not enough money! Cough! Business is more and more difficult to do, big manufacturers have to pay close attention to me, I can only find some.
Strength
It's not enough. We can't concentrate on the market. We need to cooperate with the manufacturers selling goods in large areas. Anyway, I have plenty of money. I'm afraid no one will look for me.
2. Passive acceptance.
Now it's different! What manufacturers want is not only sales volume, but also the distribution rate and vividness, and the development of the external market to expand coverage.
To tell the truth, I know that doing supermarkets and doing zero stores can promote the growth of the market.
But I have to figure out my own account!
Zero Shop
If you want to make a supermarket, you can support it! After all, the product is yours, not mine. The supermarket charges three of your manufacturers and you have to sell it to the supermarket. You have to give me credit sales! I can deliver the goods to the retail store, but I can't deliver five boxes at a time. I can't do it unless you give me a subsidy for distribution. I'm not afraid of it, but I do business in order to make money.
However, if we want to have a foothold in the wholesale market, we will have to act as the brand of the manufacturers. In this line, we must rely on the manufacturers to support them, so sometimes manufacturers will catch up with them. I also need to shop, deliver goods and make a look.
3, initiative.
There is a fixed business dealings before bargaining with manufacturers. I have done a lot of efforts to recruit people to run different channels: there are retail business groups, wholesale business groups, and business super catering business groups, and also specialized in running outside the county. The manufacturers are becoming more and more aware of the fact that the terminal performance has become a foregone conclusion. As long as the next hardship is even lost for one or two years, these selling point networks are caught in the hands, and then constantly maintained. After that, the boss of the market can be me. Now it's different. The longer the hand of the manufacturer is, the bigger the dealer will be. No matter how big the retailer is, you must have thousands of retail outlets, and then the local supermarkets and restaurants.
In addition, the supermarket has become more and more powerful in recent years. I have so many brands in my hand. So many products are placed in the store. After a while, as long as the dealership business is on the right track, I also raise money to open a supermarket, but this is not a simple job, so I must invite professionals to be managers.
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