Why Is The Day Of Wholesalers Getting More And More Sad?

In 80s, manufacturers had only three requests for distributors: receiving goods, returning money, and sending goods to large numbers of downstream businesses.

With the maturity of the market economy, especially the entry of internationally renowned enterprises, a high level of market competition has been introduced. Manufacturers have begun to emphasize terminal sales, and intensive distribution has become a popular marketing reform direction.

From the earliest agency system to the later distribution system, to the distribution system, to the intensive distribution, to the sale and sale, and eventually to the factory directly setting up offices and sales branches, the dealer's hands grew longer and the dealer's monopoly distribution area became smaller and smaller, and the advantage of monopoly distribution became weaker and weaker.

Over the years, the main selling channels of China's market are wholesale market, large commercial buildings and retail stores.

And the wholesale market is

In the upper reaches, the major commercial and terminal outlets are here to take delivery of goods, and the planned consumption of consumers - the purchase of whole boxes is also realized here.

Wholesale market has many varieties and low price, but its reputation is poor, service is poor, environment is poor, and product quality is not guaranteed.

Large commercial buildings have quality assurance, good environment and relatively high standard of service, but the varieties and prices are high, and the neglect and chattering enthusiasm of counter salesmen are equally irritating.

Supermarkets are born in the mood of consumers' love and hate.

It has good shopping environment, service and quality assurance, and has the characteristics of low price and multiple varieties. Moreover, the price of goods is clearly marked, open shelves are sold, and it is easy to choose.

It is a product that comes from time to time.

When a big store fires up, the owner of the retailing shop in a few miles of land calls it bitterly: "its price is cheaper than our purchase price, and it is open shelves selling, and my business has been robbed by it."

As a result, more than a dozen square meters of shops have also launched their own businesses, smashed doors, unloaded windows, bought self selected shelving and extended business hours - convenience stores have sprung up spontaneously.

Due to the disadvantages of high commodity prices, incomplete varieties and counter sales, the collapse of large commercial buildings in major cities of the country is no longer news since 98 years ago. The pformation into a supermarket seems to be the direction for the reform of large commercial buildings.

Self selected hypermarkets provide ample goods and low quality services, and 24 hour convenience stores provide convenience for residents in the residential areas.

The rapid growth of supermarket vendors has become another competitor of wholesalers.

Large supermarkets do not care about wholesalers at all. They are also very aggressive in front of manufacturers.

Smart consumers used to go to the wholesale market to buy instant noodles, toilet paper and so on, and now they run to supermarkets.

Retail stores and small supermarket owners have begun to shift their purchase channels. The prices of large supermarkets and hypermarkets are also very cheap, and the varieties are complete.

Moreover, maid is waiting for the super sales volume to directly sell the membership system, the whole box sale, the super low price, the big specification, the low price, the variety, the strict management, the high standard of service, the wholesale market has no competitive advantage.

The wholesale market is no longer the best leader in the scenic market. The dominant position of the circulation channel is gradually disappearing, and the market position is at stake.