Clothing Marketing: Redefining The Identity Of The Customer

"Customer first" is a management concept in Western marketing theory. It was spread to China in the early days of China's market economy. "Customer supremacy" is interpreted as "intentionally" or "unconsciously" by the customer as "God is the customer". This also shows the arrival of the buyer's market era.

However, with the development and deepening of marketization, general services have been popularized, and smile, hospitality, quality assurance and after-sale services have become the standard threshold of today's market access.

From an economic point of view, enterprises and

There is no relationship of looking up or overlooking, because enterprises create value for goods for customers, and customers exchange money with money as a reward, and there is no relationship between man and God.

Moreover, customers do not need a devout believer. They only need someone who can provide solutions to their problems. If you are a person or organization, customers will be willing to pay their bills without taking customers as God. On the contrary, if the products you provide are not what the customers want, even if you burn incense, consumers will not take a look at your pious followers.

Moreover, this fact is now placed on us.

Front: even if the customers are regarded as God, they will not get higher customer satisfaction and loyalty. Even spoiled customers will be capricious. They often lose their temper and give the company a bad look, which makes them busy and busy, but still can not meet the customers' expectations.

With the diversity of social structure, economic status and ideological culture, the structure, characteristics and thoughts of customers are becoming more and more complicated. At this point, we should take off the aura of the customers' heads and redefine the identity of customers with the eyes of discovery.

The mercenary is not a derogatory term, but a customer description.

And consumption characteristics.

Customers spend money, time, purchase risk and so on all kinds of costs, of course, is to exchange for their own expectations of interest, customers do not want to be God, just want to exchange for what they want, you can provide, customers are naturally loyal to you, your opponent can provide more value, and it will naturally leave you without hesitation, though you usually serve as a God.

Satisfaction and loyalty are based on satisfying the interests of customers.

MP3 player's industry leader has a large number of high degree of satisfaction and loyalty customers. But when its competitors launched MP4, these loyal customers did not wait for the enterprise to produce MP4, but then they pferred the consumption to the first MP4 enterprise.

The premise of customer loyalty to enterprises or brands is that who can provide more value for them. Therefore, the satisfaction and loyalty of customers are changing dynamically under the influence of competitors.

Exchange of interests is the foundation of market economy. What is the reason why our enterprises emphasize the maximization of interests? What are the reasons for not allowing consumers to choose the best interests? In the face of "profit seeking" customers, it is not enough for us to be a devout believer. Only if we continue to do better than our competitors, consumers will not be more loyal than the better choice of choosing your products. At this point, you may still be the God of customers.

For example, how high is our dependence on Microsoft's computer operating system. When Microsoft announced that it was going to stop producing windosxp, thousands of consumers came out to dissuade and rush to buy. When you said who was God, so when we were looking at the definition of target customers, we should remember the profits, because they are a group of "mercenary" people.