Creative Breakthrough In Underwear Sales Promotion

Once a boss of a brand underwear shop bought many small gifts in the shop, it bought it for promotion, but he did not publish this information to the public. Instead, he made a distinction when choosing customers to promote sales. The purpose was to identify his core customers, himself. brand It is a very poetic name. The image appeal point is also a very romantic love story as a brand background. This is the classification of customers who buy products. Customers who buy "Europa" give poems and VIP cards, and purchase low-grade products. One of the other two kinds of gifts is freely selected by the customers, and the discount cards are presented.

We saw him in this promotion campaign. Sale At the same time, the high-end core customers are fully embody the brand and the taste of the shop owner through the acquisition of exquisite poetry.

This is a difficult problem. The easiest way to break through the sales promotion is to make a big breakthrough. But small shops and even small underwear brand manufacturers are hard to organize big promotional activities. Then, where are our breakthroughs? We still focus on the shops themselves and rely on the promotion of the manufacturers. We must abide by the implementation. But after all, the promotions of the manufacturers are nationwide, and they are only holiday promotions. Therefore, it is far from enough to expect the promotion of the manufacturers. We must find a lot of reasons to do promotions in our stores.

VIP card, discount card, buy gift, all kinds of promotional forms have been no longer fresh with the seasons. The usual promotion can't be used again? Of course, we need to use it, but we need to optimize the used promotion methods. The VIP card must not be bought by anyone. The example we gave is that we only give a VIP card to a customer with a unit price of more than 80 yuan or a higher grade. He only buys 20 yuan and gives him the VIP card.

　　 Promotion It has become the third leg of a brand. His importance is recognized by most shopkeepers, but at the same time, many brand shops will enter a new confusion, that is, many sales promotion methods are identical, and promotions are homogenized. How can we break through? The innovation of sales promotion is based on the changes of customers' different groups. This is our breakthrough idea. We can't deal with any customers with the same way of promotion. Remember, the needs of customers at different levels are different for promotion.