Treasure: Clothes Shop Investment Is Less, Site Selection Is Good.

Kill two birds with one stone: clothes shop investment is small, site selection is good! Xiaobian is going to help you analyze how to use fewer money to choose the right site.

The downtown market is bound to be expensive. How can entrepreneurs spend small sums of money on site selection?

To join a clothing store, the first thing to do is to have an entity.

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And the address of the shop directly affects the future operation and income.

However, the bustling and bustling city center has always been consistent with the flow of people on the rents. For the grassroots entrepreneurs who start their own businesses, such housing prices can not afford.

So how do you choose the right address for a store? You can follow the following rules to identify the right location.

Rule 1: follow

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Very simple, follow your competitors in a certain area near their store site.

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1. identify the following objects.

Before entering a region, investigate the competitors in the area and select those who are close to you and succeed in the store.

The number of followers can be many.

Because the location of any competitor is limited, and it is impossible to cover all suitable business circles.

2. take the competitor's shop center as the center and spread to the surrounding location.

The proliferation area should be well controlled, and it can not be reduced unlimitless (for example, in the same building, next door or opposite) or expansion (for example, beyond the business district where the store is located), and it should be treated according to its own circumstances.

3. ensure a principle that the selected stores must have sufficient market capacity.

Under the premise of following competitors, we should make sure that these shops can accommodate enough in this area.

Rule two: follow the complementarity of formats.

Some formats are complementary to each other in terms of business and service content, so you can put the store next to it and bring the customers a complete "one-stop" service.

For example, there are other needs in sports venues and nearby sports people. You can provide catering, sportswear, chain stores, convenience stores or coffee and tea drinks.

Related links:

1, we must grasp the combination of business district and residential areas and pursue relatively stable customer groups.

2, we should grasp the distinction between the flow of good people and the traffic volume, and pursue the flow of higher people, so as to avoid the inconvenience caused by high traffic flow.

3, housing structural safety, power facilities are complete, not affected by climate, demolition and other factors.

4. Combined with the study of the survey results, the following location strategies can be used to determine the location of the store:

A, take a ride strategy: in principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

B, the strategy of standing out of the crowd: when your shop is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

C, shoulder to shoulder strategy: put their own shops in the high-end shops, and coexist with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.