About Korean Version Of Women'S Clothing Store Location Strategy

From now on, there are more and more women's wear shops in Korea. If you manage them, it's best to have distinctive features so as to attract consumers' attention constantly.

1, channel requirements: crowded crowded streets, sales of better shopping malls, pedestrian streets and other business circles;

2, regional requirements: clothing, cosmetics, fashion ornaments, large communities, schools near or densely populated areas;

3, location requirements: face or side facing the main channel, the flow of people is large, consumers can see the shop for the first time, can not be blocked by competitive brands;

4.

Requirements: unified image and unified style.

5, area requirements: 20 square meters or more, the ideal area is more than 50 square meters;

Choose the location of the Korean version of women's clothing store:

1, we must grasp the combination of business district and residential areas and pursue relatively stable customer groups.

2, we must grasp well.

The distinction between traffic flow and higher traffic flow is to avoid high traffic flow and cause the main target consumers to act inconveniently.

3, housing structural safety, power facilities are complete, not affected by climate, demolition and other factors.

4. Combined with the study of the survey results, the following location strategies can be used to determine the location of the store:

A, take a ride strategy: in principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

B, the strategy of standing out of the crowd: when your shop is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

C, shoulder to shoulder strategy: put their own shops in the high-end shops, and coexist with the top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.