Talking About The Key To The Location Of Clothing Shops

A city will divide a number of business circles, and there are urban centers and sub centers. In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe. Office workers live outside the center of the city, occupying a large proportion of the consumer group, and most of them rush to work in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in the light of the above situation (the intersection should consider the addition of two directions), which is beneficial for customers to stop.

The intersection of quasi trunk roads will be built up with the standard of image store, and the shop signs will be more beautiful. The image is highly unified with the chain stores. If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact. The location of back street (hutong), community, urban fringe and other areas with low rent price should be based on the principle of close proximity to residential areas and medical institutions. distance The closer, the better, especially where there are competitors in the vicinity, who is close to a small step, sales may take a big step forward.

Set up in large shopping malls and supermarkets. Shop in store Although the rental price is not bad, but with the shopping malls (supermarkets) to share the huge passenger flow, combined with the sales situation, comply with the supermarket (supermarket) promotion activities, timely and seasonal adjustment of the commodity structure, will also become a new company to contribute to the profit of the store.

In addition, site selection In the process, we also need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the District. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better so as to facilitate the adjustment of the source of goods between the chain stores and achieve the mutual enjoyment of all kinds of resources in the region.

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Generally speaking, good shops have some common characteristics, such as:

(1) urban central area

Generally speaking, this area is also a commercial center and downtown area. Its business activities are frequent and its business atmosphere is good. Such a shop is the so-called "land of every inch of land".

(2) high density residential areas

The population of the residential area is relatively concentrated and the population density is relatively high. In such areas, consumers are confused at all levels, and people of all ages and social strata have. No matter what style or type of clothing it sells, there will be a certain customer base.

(3) areas with convenient transportation

Convenient transportation is the first condition for consumers to shop. Generally speaking, if there is a bus stop near the store, or the customer's walking time is 15 minutes on the pavement, it is worth considering.

(4) the area where the market is established.

For clothing, such shopping commodities, if they can concentrate on the "lots" or blocks of their peers, they will be more conducive to business.