It Is Best For An Agent To Choose A Store.
The relevant laws and regulations do not allow shops in the District, but in some large communities, there will be a fixed commercial center site for shops. And even if they do not open a shop in the District, the surrounding area of the district is completely developed. Therefore, before deciding to start a business, the site should pay attention to the following problems:
First, we must ensure the size of the community. Under normal circumstances, as long as there are more than 3000 of the living population in the business circle, and the walking time in less than 10 minutes, we can achieve the desired results. At the same time, we should also take into account the consumption ability of the people in the chosen business district. Although the population quantity determines their consumption ability to some extent, sometimes it can not represent the effective passenger flow that can attract. The more mature business circles abroad are usually centered on the location of shops. The radius is more than 1000 meters. The target population is 2600~3000 people. If the number of households is calculated, the average household number is 3.6, and the number of households is between 722~833.
Second, choose different shops according to age. If in a community with the majority of the elderly, catering, pet shops, clothing stores and so on are not very suitable, and children's clothing is more suitable; in the community with more young people, restaurants, beauty salons, clothing stores, gyms and so on are more suitable.
Third, people-oriented. The idea satisfies all kinds of needs of community residents, caters to their needs and guides their needs.
A good one. Community No one has ever won by hardware. Community residents care about whether there are convenient shopping places and various convenient services and a relaxing port. Therefore, opening a shop in the community is not a surprise move, nor does it require too much creative marketing. It is people-oriented.
Agent The location of business district depends more on details. The commercial center area is usually the place where the industry concentrates. This kind of local business activities are frequent, the business atmosphere is good, the flow of people is large, and easy to form a gathering point, which is conducive to establishing brand awareness.
First of all, we should select lots of spontaneous market segments. In a long-term operation, a street or a market will spontaneously form a "centralized market" for selling certain commodities. People will naturally think of this street when they think of buying a commodity, such as the "Qi" and so on. In this regard, we should give full consideration to the flow of people around us, the traffic situation and the surrounding residents and units. For the entrepreneurs of business shops, the "passenger flow" is "money flow", and do not choose to be in remote areas because we are afraid of competition. In fact, business district shops are more concentrated, but help to gather popularity, but we should pay attention to the problem of dislocation. It is very good to borrow the popularity of the entire business circle at close range, and have a fixed guarantee of the flow of people.
Secondly, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent advertising space before the shops, and they lose the space to "play" marketing wisdom before they shop. In addition, there should be a sense of "big money", that is, to open shops near famous chain stores or strong brand stores, or even to open them beside them, and to catch long lines to catch big fish.
Another key problem is to pay attention to. rent Cost performance. Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times. For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.
The high rent of a good store is not formed two days in a day, nor can it be arbitrarily raised. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the rent owner, so a good face can not be rented out. It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.
In fact, in the initial shortage of funds, it can also try to share with others, the two sides share a store. In this way, not only can we save the rent, but also the two industries under the same roof can be complementary to each other if the products can be complementing each other. Such as jewelry and clothing stores, bags and clothing stores, or underwear and clothing stores, etc., are suitable for "matching" business projects.
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