Store Design Of Clothing Stores

In the aspect of store image design, it is not necessary to rigidly move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standard.

Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

product

It is also a door deep knowledge. 40% of the sales quality is in display.

Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse.

Display is divided into theme display, promotional display, new display, etc., according to different time to carry out different display, in order to attract.

To produce good sales.

The image of clothing

Positioning should start from the classification of customers in the store, and distinguish different styles and apply different propaganda methods.

Casual wear shops should give people the feeling of being free and relaxed. They can give a background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded, displayed and displayed on the side.

The color of women's clothing stores should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. Store lines should be streamlined, slender, light and soft, with more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if you do not look at your clothes, they will attract them.

Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials.

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1, the same collocation.

Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.

2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.

3, rational use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.

4, the number of models should be controlled.

Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.

5, make rational use of live models.

The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.

6, the time should be grasped.

To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.

On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.