Shop Design Of Clothing Store: Shop Name

Ancient trade names attached great importance to the use of lucky and smooth words to symbolize their business.

At that time, most of the shops were in the form of Shun, Guang, Tai, Xiang and so on.

Modern management is also very careful to give their shops a concise, refreshing and distinctive shop name.

As a shop, naming is also a great learning. Its name is elegant, and there is a tidal flu that can move customers' hearts.

A good shop name must be suitable for the level of its target customers, suitable for its business purpose and sentiment, so as to set up a good image for the shops and enhance the attractiveness of customers.

The principle of easy to read and easy to remember is the most fundamental demand for shop names. Only when it is easy to read and remember, can it effectively play its recognition and communication functions.

How to make the shop name easy to read and easy to remember? Here are the following points: succinct, simple, concise, and easy to communicate with consumers, and the shorter the name, the more likely it is.

The reverie is more meaningful.

The Chinese name is generally 2~4 byte, and the foreign name is generally 4~7 alphabet. The unique name should have a unique modification, and it should avoid synergy and avoid confusion with other shop names in order to get a distinct impression in the public mind.

Novel, have the sense of the times or catch up with the trend of the times, create new concepts.

It should also be loud and boldness, with a high starting point, strong impact and strong sense of shock.

It should also imply that some properties and uses of the product should be implied.

The obvious problem is that the more famous works describe a product, the harder it is to extend to other products.

Therefore, the shopkeeper is

Do not use shop names too much to imply the types and attributes of business products, otherwise, they will not be conducive to further development of enterprises.

However, in the clothing industry, if the clothing store operates a certain type of clothing and is oriented to a certain class of customers, then it can be named for customers, so that they know the type of store. Quot; lady house Chr (34) is such a successful example.

In addition to embodying types, it also embodies the characteristics of clothing stores.

It means that the shop name must have a certain meaning, so that consumers can wait for pleasant associations rather than negative associations, that is, to seek a lucky name.

But it should be noted that sometimes from a language, it is the name of auspicious, and read in another language, it will have a negative meaning.

If this happens, if you want to enter the market of the area, you must rename it.

A logo is a part of a store that can be identified but can not be expressed in words, such as Coca-Cola's red logo, McDonald's striking yellow "M", Apple's cowboy's missing apple and Mercedes Benz's trident star ring.

When the shop name can stimulate and maintain the identification function of the store logo, the overall effect of the store is strengthened.

In addition, to adapt to the principles of market environment and the principle of legal protection are two important principles to be noted when designing shop names.