Clothing Store Owners Should Strengthen Management Of Clothing Store Management

Clothing store management is a knowledge, managing a clothing store to make it create abundant profits, not everyone can do it. Good storefront management often gives people a good impression. Today we will talk about staff management and publicity in detail.

1., to improve shop staff sales skills: shop on site sales skills training, guidance on how to reasonably respond to customer questions, provide collocation suggestions and other aspects to strengthen; to head waiter manager management skills, sales data for clothing adjustment training.

2. improve store display skills, emphasize visual merchandising: guide staff's basic display ability, collocation of Store Leader's color department, and training and supervision through the ability to highlight the main products.

3. improve design: design department design capabilities, accurate market positioning and analysis. Without good design, clothes can not be sold well in today's market. Accurate sales data can provide good market feedback for design.

4. strong Marketing Without brand marketing, clothing products are bound to marry for others, and the sales market will be limited. (in theory, it is not shop management, but it guides shop operation direction).

　　 Strengthen Brand publicity :

1. advertising marketing (spokesperson publicity materials affect consumer sentiment): carefully select the spokesperson, consider the fit with brand image.

2. visual merchandising: very important, though it is impossible to decide whether annual sales will be 1 billion or 3 billion, it can reflect the grade of a brand and give psychological hints to customers to promote sales.

　　 pay attention to Personnel training :

Strengthen performance management: many clothing shops only focus on staff assessment, but do not pay attention to performance management. Each month's index is like three mountains, which makes people breathless. If the enterprise can be people-oriented, employees will take the enterprise as their home. The two differences between performance management and assessment are:

1) performance management is a process of two-way communication between employees and superiors on performance issues. In this process, on the basis of communication between superiors and employees, employees are helped to make performance development goals, and then communication is conducted to guide employees' performance ability and help employees continuously achieve performance goals. On this basis, as a summary of performance for a period of time, managers evaluate employees' performance through scientific means and tools, establish employee performance levels, find out the inadequacies of staff performance, and formulate corresponding improvement plans to help employees improve their defects and deficiencies, so that employees can move towards higher performance goals.

2) assessment is the assessment of employees' work and performance goals for a period of time. It is a summing up of the work in the preceding period, and the results provide a basis for relevant personnel decisions (promotion, dismissal, salary increase, bonus, etc.).

3) performance management has perfect planning, supervision and control methods and methods, pays attention to the cultivation of ability, helps managers and employees to establish performance partnership, and enables managers and employees to stand together; performance appraisal is only a means of assessment, focusing only on the size of achievements, so that managers and employees stand on opposite sides, and the distance is more and more far away.