Shoe Companies Aim To Integrate Foreign Brand Shoes With Overseas Businesses.

A few days ago, the new sports and sporting goods company was also informed that the staff of the company's external liaison department and the staff of Guangzhou KEEN were discussing the sale of shoes together with a view to linking up with foreign countries.

Processing, to achieve docking overseas business at home.

For a long time, OEM

Between foreign brands and the import and export trading companies.

along with

With less and less profit, OEM shoe manufacturers and foreign brands try to bypass intermediaries and direct docking to reduce costs and improve efficiency. On the other hand, import and export trading companies are also trying to avoid being marginalized and continue to occupy the corresponding market.

In this context, the new road company and the import and export trading company Fuli company "hit it off". In 2013, they jointly established the new Fuli company's trade department, and reached a joint operation to create a new mode of operation and cooperation with the integration of industry and trade, so that the international well-known brands could be directly admitted to the enterprises.

Peng Minjie, vice general manager of the new sports goods trading department, said happily that after the establishment of the Ministry of trade, the company will have more direct connection with foreign businesses, which will save more operational costs, including a shorter production cycle and obvious advantages.

With the help of Fuli's foreign experience, new road company took the initiative to go out, visited the United States and other brands, and talked about cooperation and marketing one by one.

After many efforts, with the experience of producing "Reebok" sports shoes by foundry, the company has locked its eyes on the second tier brands in the United States. This year, it has gained the opportunity to cooperate with famous foreign brands such as Keen, UA and Wolverine.

Liu Shengming, director of the development of KEEN company in Guangzhou, admitted that the company is running the KEEN brand. Because it is satisfied with the product quality and service of new road company, it is very convenient to increase investment and set up an office here to directly determine the sales samples to the United States, Australia and Canada.

He said that as long as the sales samples were approved and the orders would be sent back, they could be produced immediately, that is to say, the new road company became the main factory.

In other words, in the past two years, with the establishment of new Fuli company's trade department, new road company has received more and more overseas orders indirectly. The number of employees has increased from more than 1000 to more than 6000 now. Through acquisition and merger, the production plant has expanded from 1 to 4, with an annual output of more than about 6000000.