• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Sells Its Retro Jersey Brand In Order To Concentrate More.

    2016/6/1 21:17:00 55

    AdidasCore BusinessRetro Jersey Brand

    Recently, Adidas announced the sale of its sports brand Mitchell & Ness to Private Equity Firm Juggernaut Capital Partners subsidiary, which will bring tens of millions of euros in earnings.

    Adidas CEO Herbert Hainer indicates that Mitchell & Ness's business is no longer consistent with Adidas's current development strategy of "Creating the New".

    Based on this, Adidas decided to abandon this brand and focus more on its own core brand.

    In November of last year,

    Adidas

    The five year strategy called CreatingtheNew was officially released.

    Among them, Adidas announced that it will focus more on football, running, women, children and children in the next five years.

    Sports Classics

    The five major product lines further shape the influence of key categories.

    What is worth our attention is that Adidas put forward the background of "setting up the new" strategy, which experienced a dismal 2014 to a strong recovery in 2015.

    What has happened in this year? Adidas has increased the investment of running shoes, and brought Pharrell and Kanye to their own trend shoes, which has stabilized their dominance in the European football market.

    During this year, Adidas did not blindly open up new brands and product lines, but increased its investment in core businesses.

    Facts have proved that this is very effective.

    Looking at the latest pcript of Adidas is a good example. In the first quarter of the past, Adidas

    Net profit

    An increase of 37.6% over the previous year, reaching 350 million euros.

    As a classic retro sports brand, Mitchell&Ness itself has a very high reputation in the circle of players.

    Because of NBA, NFL, NHL and MLB's clothing production authorization, Mitchell&Ness has considerable details.

    Jordan and Allen Iverson's re cut Jersey are all in hot demand, and the joint venture with other trend brands has a low gold content.

    But it has not attracted much attention to Adidas, which is the first in terms of profitability and topic.

    After all, stripping off non core businesses is not the first time. At the beginning of May, when the first quarter results were announced, Adidas announced that it would sell TaylorMade-AdidasGolf, the US golf brand that continued to retrogress.

    It will close adidasNeo's 16 independent stores in Europe and continue to operate in a more flexible wholesale sales mode.

    It seems that after two years of stumbling, Adidas may have found a suitable way to play.

    Focus and flexibility will become the label of Adidas in the future. What will it do if we keep throwing off the burden? We will continue to pay attention to it.


    • Related reading

    Taizhou Shoe Enterprises Strive To Pform And Upgrade And Continue To "Go Out".

    Shoe Express
    |
    2016/6/1 20:30:00
    30

    The Return Of PEAK Sports Has Been "On The Point".

    Shoe Express
    |
    2016/6/1 17:11:00
    37

    Nike Opened A "Community Store" In Detroit.

    Shoe Express
    |
    2016/6/1 9:45:00
    19

    Who Can Afford The Price War Between Nike And Barcelona?

    Shoe Express
    |
    2016/5/31 21:39:00
    35

    Adidas Also Has Its Own Robot Factory In Germany.

    Shoe Express
    |
    2016/5/31 21:30:00
    20
    Read the next article

    Foreign Trade: Only The Quality Of "Advance" Can Guarantee Long-Term Stability.

    The fundamentals of foreign trade have not changed. There is no need to worry too much about the decline in growth. The next time, everyone will follow the world clothing shoes and hat nets Xiaobian together to take a look at the detailed information.

    主站蜘蛛池模板: 国产资源在线观看| 亚洲大成色www永久网址| 91香蕉短视频| 欧美超强性xxxxx| 成人无码午夜在线观看| 国产精品女同久久久久电影院| 午夜男女爽爽影院网站| 亚洲av无码不卡久久| 99精品热线在线观看免费视频| 蜜桃精品免费久久久久影院| 日本特黄特色aaa大片免费| 国产精品宾馆在线| 亚洲伊人精品综合在合线| jlzz大全高潮多水老师| 色噜噜狠狠一区二区三区| 校园性教k8版在线观看| 在线播放无码后入内射少妇| 四虎成人免费大片在线| 一本色道久久88加勒比—综合| 香港三级电影在线观看| 极品丝袜老师h系列全文阅读 | 精精国产www视频在线观看免费| 最新国产精品拍自在线播放| 国产精品视频永久免费播放 | 中文字字幕码一二区| 麻豆视频一区二区三区| 欧美一级日韩一级| 国产综合色在线视频区| 交换人生电影在线| s级爆乳玩具酱国产vip皮裤| 激情欧美一区二区三区| 小小视频在线版观看| 人善交VIDE欧美| 4444亚洲国产成人精品| 激情啪啪精品一区二区| 国产精品白丝AV网站| 亚洲毛片av日韩av无码| 777精品成人影院| 欧美性猛交xxxx乱大交极品| 国产精品水嫩水嫩| 久久精品视频99|