Foreign Trade: Only The Quality Of "Advance" Can Guarantee Long-Term Stability.

Many enterprises that have experienced the golden period of foreign trade development do not adapt or even accept the current downturn of the industry.

Without exception, they pay close attention to one question: can the growth rate of foreign trade decline? "The fundamentals of China's foreign trade development and the trend of long-term good trend have not changed, so we have confidence in achieving a stable return on foreign trade."

Li Guanghui said.

From the policy point of view, a series of policies to promote the stabilization of foreign trade have been introduced recently, and the effect will gradually appear.

In terms of industry fundamentals, foreign trade is also experiencing positive changes.

Facing the emerging countries' low-cost and developed countries' strong brands, improving supply can win international orders, meet and even create more new demand for foreign trade.

There is still room for traditional advantages.

Although the cost of land and manpower has risen, the traditional advantages have not disappeared completely, and positive changes have taken place.

For example, labor cost is changing from absolute superiority to comparative advantage, from labor cost advantage to talent cost advantage.

The head of a Japanese electronics product company in Guangdong, Dongguan, admitted that compared to some Southeast Asian countries, the wage cost of Chinese workers is much higher.

But if combined with the proficiency, productivity and water and electricity costs of workers, and then apportion to each product, China's advantage is still more obvious.

This is also one of the main reasons why the company chose to stick to China after inspecting the Southeast Asian market.

- the new growth point has gradually taken shape.

The adjustment of China's foreign trade structure has not started in recent two years, but it has been several years.

New industries, new products and new markets have been developed orderly, and a number of new growth points of foreign trade have gradually taken shape.

In 2015, the growth rate of cross-border e-commerce increased to more than 30%, and the export growth rate of market purchasing trade mode exceeded 70%.

Beijing's "little stupid bird" cross-border e-commerce export platform, which was launched in 2014, integrates Amazon, eBay and other overseas platforms to make domestic manufacturers more convenient to sell products through these platforms.

In a year alone, the export of the little bird is directly $400 million.

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Obviously optimized.

The export leading industry has pformed from the traditional advantageous industries such as light industry and textile to the capital and technology intensive industries such as equipment manufacturing industry. The new advantages of technology, brand, quality and service as core competitiveness have been accelerated.

Last year, the export of mechanical and electrical products increased by 0.1% over the same period last year, accounting for 1.8 percentage points.

Service trade is short.

Relative trade in goods is the first in the world, and service trade is a short board.

Today, this short board is gradually being made up.

The proportion of service trade in China's foreign trade increased from 10.3% in 2010 to 15.4% in 2015.

In 2015, China achieved a total import and export volume of US $713 billion, an increase of 14.6% over the same period last year.

- the international share has steadily increased.

Despite the decline in foreign trade growth in 2015, China's total import and export volume ranks first in the world.

Exports accounted for 13.8% of the world's share, up 1.5 percentage points.

Compared to 2014, it was 0.6 percentage points higher than that in 2013, and 0.6 percentage points higher in 2013 than in 2012.

"Instead of focusing on speed, it's better to focus more on quality."

Li Guanghui said that there are many new changes in the development of foreign trade under the new normal.

Obviously untimely.

For the current foreign trade, subsidies and preferential treatment may be able to recover at a time, but not sustainable.

In the past, we were more focused on speed and more focused on quality in the future.

Only the quality of "advance" can guarantee long-term stability.

"Some foreign trade small businesses have a saying that is not invasive.

Wait for death, create brand to die, I don't think so.

Huang Dezhong, a boss of a sound production enterprise in Guangdong, said that many small businesses felt that investing in brands was too big to play at all.

In fact, it is not.

In the German foreign trade industry, many small businesses with only a few dozen people in their hands hold high quality brands in the world.

Our small businesses are more willing to work hard and win more orders with high returns.

Last year, the company launched an independent R & D, its own brand of wireless audio equipment, the profit is more than ten times higher than the foundry.

Beijing soft power information technology (Group) Co., Ltd. focuses on smart city and industrial Internet, providing information technology outsourcing services.

"Spell prices before, spell technology in the future."

Liu Tianwen, chairman of the board of directors, said that the development opportunities of China's service outsourcing were more about the pfer of international service outsourcing business to China under the cost advantage.

In the future, China's service outsourcing enterprises will rely on technological advantages to move towards high-end industries, such as aiming at consulting and industry solutions.