How Big Is The Potential Of China'S Underwear Market?

The secret of Vitoria is the high-end underwear brand that has been popular all over the world. Its historical growth track and marketing strategy give many revelations to the domestic underwear industry.

The secret of Vitoria began to expand from the market gap to the first all American underwear chain store.

In collaboration with the angel, we use the fans' economy to encourage brand popularity.

The secret fashion show launched annually in Vitoria has created a high-end fashion brand image.

Multiple channels and varieties

Occupying the consumer market.

Chinese consumer groups have strong consumer confidence and unlimited potential in the domestic underwear industry.

It is expected that Chinese consumers will increase significantly in the next five years, and the average per capita expenditure of Chinese underwear consumers is far lower than that of developed countries.

With the improvement of quality of life, the number and quality of underwear purchases will increase and improve.

Based on China's huge consumer groups, China's underwear market will have great potential for improvement in the future.

Secrets of Vitoria in recent years

Nearly 7% growth was maintained, with sales of 7 billion 700 million yuan in 2016.

Its sales channels are mainly Vitoria's secret stores, online stores, directories, direct mail in three forms.

The proportion of Vitoria's secret store sales increased year by year, from 73% in 2007 to 79%.

At present, there are 990 secrets in Vitoria, 46 in Canada, 14 in Britain, and 304 authorized and franchised stores in over 70 countries.

Wei Ming and so on have shaped the great success of IP, the core of Vitoria's secret. The fans effect and brand effect have been strengthened.

The Secret Angel show and the secrets of Vitoria have brought positive feedback to each other: on the one hand, fans of Secret Angels will follow the idols to buy the secret products of Vitoria; on the other hand, the secrets of Vitoria provide a bigger development platform for the angels.

Compared with other underwear suppliers in the United States, Vitoria's secret has won a great deal in its diversity and attractiveness.

Frederick 's of Hollywood has more than 200 branches in the United States, and also has online stores and catalogue mail channels.

But its market positioning is a small consumer, which provides special occasions.

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This hinders its choice as a mainstream consumer.

Compared with sales in department stores, the secret of Vitoria can provide customers with more customized service.

Although the brands and sizes of underwear in department stores are far more than the secrets of Vitoria, the service provided by salesmen in department stores is relatively uneven and does not fit into the needs of every customer.

The purchase of underwear often requires a professional guide to give advice that varies from person to person. The secret of Vitoria grasps this feature and has a loyal customer.