How Does Taobao Red Store Achieve Millions Of Fans And 99.30% Rate?

There is always a sales miracle on the platform.

The shop with these labels is called "God store", which is characterized by high number of customers, fans, strong stickiness and excellent sales performance.

Usually, the sales volume or traffic volume of these stores rank in the category TOP50 of the industry, and the rate of praise is approaching 100%.

Compared with the first tier brand of Amoy brands, such as Han Duyi house, Ru Bo, Yin man and other brands, God stores are relatively low-key.

Whether it is operations, products and teams, there is a hint of "mystery", but each has magical powers.

At the same time, these stores are relatively large brands, have a solid and skilled marketing team, are good at controlling their own supply chain, and are outstanding in light stocks and operating fans, but also have a flexible posture and a keen sense of smell.

Rong Mei

Wendy, a master of Tsinghua University, opened a women's clothing store in Taobao on 2006, and named it Rong Mei because of his preference for Japanese white collar style clothes.

In the early days, Rong Mei accumulated a large number of fans by relying on the way of buying goods and buying goods on a daily basis, as well as the word-of-mouth quality of products.

Today, Jung has become a 10 year old shop with three golden crowns, 2 million 870 thousand + credit and 2 million 35 thousand collection.

In the early days of the development of Jung Mei, due to the use of spike killing, the usual stocking period was 3 days, and the inventory pressure was almost zero.

In 2014, Jung broke the simple spike mode, using self factory plus fixed outsourcing mode, and added pre-sale mode to help design improvement.

At present, the design style of Jung usually comes from the synchronization of the counters. The target is to lock the female users over the age of 30, maintain the new frequency of four times a week, and complete the sales volume of 200 to 3 million yuan per day.

Usually there are no more than 100 baby shelves, low inventory pressure makes all clothing brands yearn for it, and takes advantage of 99.99% of the high praise rate and more than 91% of 5 points of praise, occupying the top of women's wear shop.

Small mushroom like mushrooms

The little mushroom elephant is a major European and American wind.

The women's clothing store was launched at the end of 2010, and its annual sales increased from 200 thousand to 300 thousand yuan in 2011 to 170 million yuan in 2013.

The growth trajectory of early stage is similar to that of many women's clothing sellers. After taking the goods to imitate the money, they eventually build their own supply chain, use the buyer's system to combine their own design, and are good at using the way of draining money without making money to get the search flow in the station.

In 2013, with the sale of 200 thousand pieces of dress, the small mushrooms grew from the crown shop to three gold crowns.

Today, the mushroom mushroom has been in operation for 5 years, with four golden crowns, 7 million 640 thousand + credit, 8 million 364 thousand fans and 99.07% high praise rate.

The small mushrooms take the parity route, the unit price is about 150 yuan, take a variety of, a small amount of new 30 to 50 monthly.

A fast response, flexible supply chain is the driving force behind the outbreak of the mushrooms.

At random, a high proportion of the buyers of the mushrooms is 10:1, and even to tens of thousands of sales, there is a 13:1 ratio.

Worm rice

Shut shop 100 days, and live on the Internet to close shop again to experience, what kind of charm of the insect Mitzi, so that fans wait patiently?

In April 24, 2015, Yang Lin, the founder of the insect Mitzi, announced in a shop notice that he started the "escape from Taobao 100 days" plan, taking the time to consider the upgrading of the brand and changing the store page with the fans, and agreed to return three months later.

After the return, it officially changed its name to "bug", with new sales amounting to about 3000000 yuan on that day.

Looking back at this store's growth experience, 11 years old shop, mainly European and American high-end women's wear, three gold crown, 2 million 690 thousand + credit, 1 million 819 thousand fans and 99.30% rate of appreciation, every Tuesday.

In 2013, camel costumes bought 60% of the insect's rice price at the price of over 100 million yuan.

In the early days, small insects also sold products in the form of spike buying.

Through the buying system, we choose European and American foreign trade factories to directly cut off the sale of Logo and tag products in Taobao, and locate the European and American wind, and distinguish the brand that is in the period of rapid development.

In 2008, the insect began to try its own design, build product team and supply chain, and design European and American style women's clothing with domestic consumers.

It is worth mentioning that the worm's visual expression is unique. It belongs to the Amoy brand, which was taken earlier by the outdoor live exteriors.

It is one of the few high-end women's clothing stores in the market, and also one of the old TOP brands in Taobao's women's wear category.

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Pink dolls

The brand name of pink dolls is full of girls, and even called "sweet feeling".

But when the shop came out, there was a wave of popularity, and the popularity index rose rapidly to 300 thousand.

In 2008, the pink dolls shopkeeper used the identity of YUKI, the beauty president, and built a blog with the same name on the YOKA blog, Sina blog and Panjiang lake. She always called "dolls" to share their fashions with the reality show "collocation diary", but never showed her face.

In addition to the fashionable clothes on its website, the conjecture and debate of the clothing model "doll" in my shop is the focus of discussion.

But the big pink doll was closed in 2010.

Today, the big pink doll is already a store for six years, and the flagship store has 2 million 180 thousand fans, with a favorable rate of 100%.

As a veteran brand, the big pink doll has been active in the Taobao platform. After experiencing the impact of the brand women's dress and the rise of the red shop, it has always been among the top brands in East China, and even the National Women's wear brand.

At present, it has two "big pink dolls" and "Little Pink dolls".

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Look at the products of big pink dolls. Bright colors and lace and bow everywhere are not everyone's favorite.

According to the statistics of pink big dolls, people who like this style mainly concentrate on 25~35 years old, have a certain level of consumption, like the urban women who like exquisite lifestyle. They will buy clothes and accessories to dress themselves with 20~30% income every month.

At the end of 2009, the big pink dolls bought the Banner page ads on Taobao's home page at a price of 100 thousand yuan. Luckily, the high quality resource sites brought them about 200000 of the traffic that day, and more people remembered the big pink doll.

Sixi Xiaoke

After locking the 1990s and the 00 post market, with the rise of net red, Xixi small can grow rapidly in 2015.

Xixi can take the European and American wind. In 2014, the double 11 good double 12 was 9-10 times higher than the previous year. It is the highest conversion rate of the whole network collection customer.

10 years old stores, three gold crowns every Monday, 3 million 610 thousand + credit, 98.66% reputable rate, 7 million 55 thousand fans, efficient and fast build multi explosion, high inventory mode.

In the category of women's clothing, the effect of single product explosion mode is gradually decreasing, and Xixi can grow rapidly in many Taobao red shop through the combination of SNS, through train and drill car.

In addition, Xixi Xiaoke has its own WeChat public account, which has a reading volume of tens of thousands of times each time.

ANNAITISAMAZING

The ANNA house is a typical net red store, known as the benchmarking of the net red store, and the object that the plagiarism is to imitate.

High customer price, high fan loyalty and high sales volume are the standard of net red shop.

ANNA family Taobao's first batch of European and American style shop red shop, the new combination of panic buying plus pre-sale form.

6 years old shop, a gold crown, 660 thousand credit, the collection quantity 1 million 672 thousand, in the shelf commodity 56, 99.70% high praise rate.

In terms of style, it mainly focuses on detail design with simple style and black and white ash.

All the goods in the shop are produced by ASM studio independently. The fabric is also purchased by ANNA personally. The garment manufacturer is also the exclusive garment factory of ASM. The fabric is strictly controlled.

Onlyanna own micro-blog fans have 880 thousand +, I am a shop model, and ASM shop micro-blog fans also have 200 thousand +.

Many loyal customers of ANNA will get used to the beauty of the clothes on micro-blog, while @anna and shop micro-blog.

Anna and the store's micro-blog formed a good collaborative operation mode. Not only did they publish their own model publicity photos, but also actively shared the photos of other beautiful women who had been reprinted on micro-blog's clothes, which achieved excellent publicity results and reflected the high user stickiness of the ANNA family.

The general pattern of the net red shop is: sample clothes, photos, photos, fans, comments, feedback, selection of popular styles, printing and production, then formally put on the Taobao store.

Anna pays attention to interaction with fans when it comes to marketing and after-sale problems. Even after receiving feedback from customers, it will make adjustments according to the actual situation and improve the design of clothes.