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Bo Yang Home Textile Network Sales Hit A Record Of More Than 4 Million 270 Thousand Yuan A Day.

2010/9/1 18:29:00 127

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Home Textiles

In August 30th,

TaoBao

Mall, the official flagship store of Bo Yang home textile half off, set an astonishing record of more than 4 million 270 thousand yuan per day, becoming the sales champion of Taobao mall on the same day, so that the home textile industry, which had not been particularly concerned before, came to the stage in one fell swoop.

Taobao mall is responsible for the analysis of relevant people in the home textile industry.

Consumer

Preparations for the autumn and winter quilt and bedding kit were begun. In addition, in from August 26th to 31st, the sales promotion of Taobao mall home textile market exploded the trade of home textile products, and also pushed the flagship store of Bo Yang home textile to the position of sales champion.

Wu Ronghua, general manager of Bo Yang home textile online shopping company, thinks Bo Yang.

Home textiles

On the same day, the loss made by the company experienced the product quality and service of Bo Yang home textiles, and Taobao's strong channel power led to this crazy scene.

In this promotion, the first domestic textile brands such as Bo Yang, mercury, Luo Lai, Meng Jie and so on have given a variety of preferential activities, including half off, 200, 60, and so on. Taobao mall has also prepared 100 yuan for the top 100 consumers who spend 300 yuan on the same day.

It is understood that the most popular products on the day are thermal suites and quilts.

A total of 299 yuan worth of wool quilt was sold in Bo Yang home, more than 5000 sales on that day, another 589 yuan warm four piece set, 800 sets of sales breakthrough, and all the autumn and winter new products in the store have achieved hundreds of sales.

Many people are surprised that a home textile store has won the sales champion. However, in fact, the importance of the network channel represented by Taobao is becoming more and more prominent. The ten major textile brands, including Bo Yang, mercury, Luo Lai and Meng Jie, have set up special departments or subsidiaries that are responsible for e-commerce. They have long been in Taobao mall and are actively distributing in the network channel. Besides, Luo Lai, mercury and fuanna have launched special online shopping brands such as LOVO, bliss and so on.

Wu Ronghua said that the integration of e-commerce will be the focus of every Brand Company's next step.

Following the follow up of big brand manufacturers, home textiles are expected to become another industry with deep involvement in online sales after digital appliances.

China's home textile industry has already formed a huge market and has huge development space.

Data show that in the past five years, the annual growth rate of China's home textile industry is about 18.25%, and its output value has reached 880 billion yuan in 2008.

At the same time, the per capita consumption of household textiles in China accounts for less than l% of consumption expenditure, which is 7% of clothing consumption. The consumption of clothing in developed countries is basically the same as household textile consumption expenditure. From the perspective of consumption structure, there is a huge market for home textiles in China.