Taizhou Shoe Enterprises Strive To Pform And Upgrade And Continue To "Go Out".

The export of footwear products is a pillar industry in Wenling. However, in recent years, the footwear trade market in Wenling has been under certain impact, and there has been a decline in exports. The main reasons include the saturation of foreign market demand, fierce competition in the industry, the technical barriers to high-end market, and the quality of footwear products.

Then, where is the outlet for pformation and upgrading of Taizhou shoe enterprises?

In May 26th, the Taizhou entry exit inspection and Quarantine Bureau held a press conference on Taizhou export footwear quality monitoring.

Reporters learned from the meeting that in 2015, the export of footwear products in Taizhou was about 1 billion 100 million US dollars, down 2.64% from the same period last year.

Xie Xianping, head of inspection and Quarantine Department of Wenling Office of Taizhou entry exit inspection and Quarantine Bureau, said that Taizhou footwear industry is mainly concentrated in Wenling, and the industry is still in the throes of weak external market demand and fierce competition in the industry.

It is worth noting that, after a slight decline in the export of shoes in Taizhou last year, the footwear products exported from Taizhou to African countries in Sultan showed a blowout growth. The total batches were 284 batches, with a total value of $16 million, representing an increase of 109.20% and 130.24% respectively over the same period. What is the reason?

In this regard,

It is said that under the influence of the economic environment, the footwear export market in the past years, the European Union, the United States and other countries have already experienced the saturation of trade demand, and Taizhou shoe enterprises have begun to open up new markets.

In addition, there is a typical marketing mode for the export footwear industry in Taizhou, that is, the establishment of sales outlets overseas.

"The business mode of Sultan shoes is Wenling shoe enterprises are producing locally, and then they are leasing warehouses in Sultan for sale."

Xie Xianping said that at present, there are nearly 1000 enterprises in Taizhou in this mode of operation, mostly concentrated in the Middle East, Africa, South America and other markets.

"If we rely on low-grade raw materials to compete in the market, we will not follow.

The quality of products will be improved, so enterprises will easily suffer adverse effects. "

Xie Xianping said that in recent years, Taizhou shoe enterprises have been paying more attention to product quality. "Like some big enterprises, they have begun to introduce automatic production lines, and they have also increased production processes while reducing labor costs."

To understand the quality of footwear products in Taizhou, the footwear Laboratory of Taizhou inspection and Quarantine Bureau plays a role in testing and checking.

According to the briefing, the lab is an official footwear laboratory in Taizhou, with a total investment of 7 million 800 thousand yuan, which provides physical properties testing and chemical testing for shoes and shoes.

At the same time, the laboratory is also an official inspection department designated by Alibaba, Jingdong and other electronic business platforms.

"We also carry out the network operation of local production enterprises in Taizhou.

B2C quality check.

Only when we get the test reports that we provide, can we sell electricity.

Xie Xianping said.

It is understood that in 2015, Wenling exported shoes were returned to 6 batches abroad, a total of 42612 pairs, 264 thousand and 900 U. S. dollars, mainly from Japan, Germany and other countries, the reasons for more than the quality of shoes products are not qualified, such as product heel bending, shoe shedding and so on.

"The quality of shoes is not up to standard, the main reason is that the quality of raw materials used in production is not up to standard."

Xie Xianping said, workers are free to operate, the production process is not fine is also a major reason.

Domestic production costs are increasing, but the price of foreign orders has not risen.

In addition, emerging markets began to follow the EU, the United States and other high-end markets, began to set up technical barriers.

For example, in January last year, the Saudi market implemented new rules for SASO inspection of imported shoes.

"Saudi Arabia's footwear new requirements are higher, each batch of goods must be sampled and sent to laboratory testing, the export cycle becomes longer, and customs clearance fees are also increased."