SHORAN Has A New Plan To Enter China To Seize The Market.
The reporter recently visited the SHORAN store in Chengyang District of Qingdao for an interview.
SHORAN Bai Jiongmu, general manager of Chinese legal person, told reporters that under the management concept of customer satisfaction, with more than 100 years of production experience produced by hand-made shoes, he displayed the best quality products in the world market every quarter.
SHORAN
The Republic of Korea
The brand of hand-made shoes, founded in 2000, put forward the slogan "let women be the most outstanding shoes". The brand influence of Korean fashion lovers, especially in Korean famous actors, CEO and fashion leaders, has been increasing continuously.
In August last year, a legal person was set up in China to handle product registration and licensing.
At present, 7 cities such as Qingdao, Chengyang, Laoshan, Licang, Laoshan, Huangdao, Huangdao, Yantai (Wanda shop) and Weihai (Weihai) have been officially opened to enter the market.
SHORAN China has set up 20 shop targets at the end of this year, and sold and has provincial agents at the end of 2017 in China's representative sales website, which has 60 stores.
Bai Jiongmu, general manager of Chinese legal person, said that he had set up a research center in South Korea to study the styles of Chinese consumers.
Every season, the market research team goes to the department store to study the styles that Chinese consumers really like. Based on this, new products are listed. In order to highlight the unique style of SHORAN, we use the best shoe materials and design the best style to enter the Chinese market.
SHORAN has been well received by China for over 10 years of sales experience and various styles of products.
Consumer
Favored by the age spanning from 20 to 60 years old.
Shen Ying Ji, who buys SHORAN hand-made shoes, said 44.
shoes
Among them, SHORAN is the most popular commodity, whether in color or in style. "Gao Hua Yin" (33) said, "compared with other shoes, the price is slightly higher, but it is not very expensive compared with the quality."
At the same time, it also displays and sells commodities of small and medium-sized enterprises.
He said that using SHORAN resources to display and sell Korean small and medium sized enterprises that want to enter the Chinese market, this is a great help to enterprises. SHORAN hand-made shoes, Korean clothing and Korean cosmetics will help to increase sales and have more customers.
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