Homogenization Competition Serious Underwear Brand Pformation

At present, the underwear market in China is low due to low technical content, and the phenomenon of homogenization is serious.

In recent years, the price war of online businesses has become increasingly fierce, and even businesses have priced out a box of 39.9 packages, so that many quality businesses can not afford it.

A brand analyst said it was improving.

To enhance the technical barriers to our products, our underwear brands still have a lot of homework to do.

From the perspective of cat people, at present, its technical means are in the use of new materials, such as negative ions and bamboo charcoal fibers, but the threshold of this technology has been popularized.

Some analysts say that in the Chinese market, there has not yet been a lingerie brand with a high market share. The loyalty of users is not high.

On the other hand, traditional enterprises have no advantages in face of the increasingly fast fashion supply chain in the apparel industry, and they also face the pressure of high inventory, and the pformation is imminent.

Billion power network learned that a few years ago, the southern people tried to extend to multiple categories, from the dominant underwear to men's clothing, women's clothing,

, mother and baby, home textiles and other categories.

At the same time, Antarctic electricity providers open their own flexible supply chain parks, supply chain finance, etc.

It has created a cluster of subsidiaries, including the US vision design, the micro channel magic generation operation and the garlic big data.

Relying on this model, in 2015, the electricity sales of the South Pole increased by 42.30%, and the net profit from the parent company increased by 158.37%.

Compared with the south pole, the M-BBC mode of the cat man is characterized by the fact that retailers and suppliers are in a strategic partnership position, and the two do not need to consider the operation of the brand.

In addition, due to the entry threshold of vip.com, Jingdong and other platforms, the cat brand endorsement for suppliers and retailers has solved its online business problems.