Foreign Trade Pays More Attention To The Low Price Of Processing.
From foreign trade to Amoy factory, in fact, it is not simply a traditional factory on-line and the order size addition and subtraction multiplication and division is so simple.
Chen Guozhong said, compared with foreign trade customers, Taobao customers have more sticky effect. As long as the quality and service quality are guaranteed, then more orders will be generated, which will accumulate and produce long-term influence. "Taobao shopkeeper can only come back to us as long as there is a suitable order if the quality is good and the price performance is high."
In the past, foreign trade paid more attention to the low price of processing.
By the end of 2012, Chen Guozhong was thinking about whether he wanted to finish off his own hands. But the online enquiry of Taobao's shopkeeper, which had already been in a precarious foreign trade garment factory, had broken this thinking. Only a few hundred pieces of inquiry were not in the eyes of him.
After 70, Chen Guozhong was a bit out of tune with the employees in the 80 and 90's after the business. In fact, he registered Taobao in 2008, and became a 1688 supplier in 2009. Honesty has been open for more than 6 years, and many orders have come from the Internet. However, for foreign trade factories, more follow-up has been turned into offline pactions and production, so they do not know enough about the electricity supplier, so that Chen Guozhong truly realizes that the power on the Internet is 2012.
As early as 2006, he founded the YAGE garment factory in the developed city of Shaoxing's textile and textile industry. He always had endless orders for foreign trade on the back of his industrial belt. In his own words, "at that time, foreign trade companies were seeking orders from our factories, 1000 or fewer orders, and the orders of high price, large quantity and simple technology would be done, and complicated orders would not be done."
The good days of picking up a good job began to take a turn for the worse in 2011, seeing that the factories around were shutting down. Chen Guozhong was also thinking about "pformation". He took a few years of savings to start raising fish.
At the end of 2012, the workers in the garment factory walked half. When Chen Guozhong thought about whether to turn off the factory and go out to work, he was touched by an order. A Taobao shopkeeper found him through 1688. He wanted to customize a batch of shirts. It was only a small order of 300 pieces. But for factories without orders, there was little hope.
With the idea of trying to hold it, he took the order. I didn't expect that the shopkeeper could quickly turn over the bill soon after that. So 45 thousand pieces in 2013 and 62 thousand pieces in 2014, only this shirt had such a great effect.
These orders let Chen Guozhong start to have a new understanding of e-commerce, and let him have a clearer understanding of Taobao merchants and the orientation of their own positioning, "Taobao is now very competitive, but the short board of the shop is lack of supply chain.
Just now my factory is going to do this. My position is here. I may have missed Taobao Tmall before, but I don't want to miss 1688. "
From foreign trade to Amoy factory, in fact, it is not simply a traditional factory on-line and the order size addition and subtraction multiplication and division is so simple.
Chen Guozhong said, compared with foreign trade customers, Taobao customers have more sticky effect. As long as the quality and service quality are guaranteed, then more orders will be generated, which will accumulate and produce long-term influence. "Taobao shopkeeper can only come back to us as long as there is a suitable order if the quality is good and the price performance is high."
In the past, foreign trade paid more attention to the low price of processing.
With constant attempts, Chen Guozhong's garment factory's internal structure has also been adjusted to adapt to the location of the Amoy factory.
Taobao shops are generally multi category, and the factory has only two categories of shirts and skirts, and now there are many kinds of woolen coat, trousers and other products. The styles are much more than before, and personnel structure problems also follow. "Last year, we produced more than 400 items.
foreign trade
There are more than 100 items in one year, so we need to invite more than one master.
Specific to the production, in the past two or three months before the delivery of foreign trade documents, they were all pipelining, and the workers' work was relatively simple and simple. But now the state is quite different. A general 100~200 only requires more small teams to cooperate with production, so the way of pricing workers must also be changed.
However, Chen Guozhong also has his own ideas. This year, he began to try to carry out the internal pformation with the mode of foreign trade pipeline division and contract.
Small team
Or workers, to further optimize the interior.
In addition, he has done foreign trade production and he pays great attention to quality inspection. He thinks this is a very stressful thing. "Foreign trade will inspect tens of thousands of people for special purposes. Taobao merchants can not inspect the goods for 100 clothes from all over the country, and online is to have integrity, they do not owe money, and I have to ensure quality."
Focus on quality and integrity for YAGE
garment factory
In the industry gained a lot of good reputation, many TOP merchants also came to Chen Guozhong to talk about cooperation, but he refused. In his view, in fact, the supply chain of these businesses are also offline pactions, the settlement cycle is long, he prefers online site settlement mode, so he is determined to serve good small and medium sellers.
Since the formal pformation began in 2013, the performance of accord clothing factory has been increasing, about 1000000 in the first year and about 3000000 in 2015, and Chen Guozhong is expected to achieve about 6000000 this year.
Nowadays, there are not many workers, but the factories are efficient and profitable. From time to time, busy factories look for help from the next factory and assimilate together to do the cleaning plants.
"We are one of the best, and three years ahead of them, and now there are also some factories around."
Speaking of this pformation, Chen Guozhong felt very proud.
But remembering the pformation of fish farming in the past few years, he said it was the most profound memory of his life. He also warned people later that the pformation should not be wrong and the position should be clear.
To make clothes, we must go ahead and do well in production.
On the one hand, he believes that every month, he receives a customer, a year of good service, and more than 10 Taobao businesses do well and steadily in production. The steady growth is a very good thing. On the other hand, Chen Guozhong is also secretly trying to explore other aspects of the electricity supplier. "When the brand was registered, then Tmall was rejected in 2012."
Although he has missed many business opportunities, he has not given up.
In his planning, making his own brand is a must. Next step is to go to Taobao to do retail practice. After accumulating certain fans and popularity, he must be a cat. He is very firm and very clear about his short board.
"To do business online is to rely on accumulation, to have its own brand and image, 1688 operation is relatively rough, to do Taobao Tmall needs more accumulation."
So Chen Guozhong, who is away from work, now has a look at the Amoy video in the evening. He usually exchanges more experience with Taobao's shopkeepers, and then carries out practical exercises on Taobao.
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