Chanel Also Stresses The Essence Of "Quality" In Terms Of Quality.

Bruno Pavlovsky, President of Chanel global boutique, clearly stated that "quality is the foundation of Chanel, and fashion is the way Chanel displays creativity."

No matter what they do, they are doing their best because they want to keep this part of Chanel alive. "

The implementation of Chanel shop is a consistent policy.

For example, the Chanel 2.55 chain bag has adopted complex workmanship.

Chanel 2.55

Everything is carefully designed from tailoring, attaching, sewing, cutting, splicing, mounting zippers, buttonholes, sewing buckles, finishing and packaging.

Each Chanel 2.55 HP handbag requires 6 workers to participate directly or indirectly, which takes 10 hours and can be completed by 180 whole processes.

It will take a week to produce standard samples before the start of production.

Chanel is not afraid of tedious, and is afraid of the most delicate "artwork".

Luxury is expensive because it is not an ordinary consumer product, but a work of art.

For example, the production of Chanel perfume is also improving and breaking through innovation.

No.5 is the first bottle of perfume in Chanel. The CHANEL No.5, launched in 1921, is the first bottle of synthetic fragrance. It is inspired by bouquet, integrated with luxury and elegance, and shows the courage and boldness of women. It completely breaks the traditional spirit of perfume at that time.

The "double C" logo also made this bottle of perfume the most profitable product in the history of Chanel, and it lasted for a long time in the long corridor of Hengyuan.

In Chanel, all fragrances are not modulated according to the production procedures. Instead, they fully mobilize the smell, sight, touch, hearing, taste and other nerves of the perfume dispensers. They feel and experience products with their bodies, hearts and spirits, and create products with all their minds.

It can be said in this way that Chanel 5 perfume is modulated by its own nose, thus ensuring that Chanel No. 5 perfume is consistent with people's sense of smell and has a unique taste and sentiment.

In the past three years, Jacques Polge, the master of fragrance, spent a lot of energy and thousands of trials. The perfume Chance was specially designed for young women who are young and willing to try, fancy, passionate, wild and slim.

The outer packaging and bottle body are free from the past design, creating memorable new surprises, pleasing the vision with the round bottle.

It is different from other brands belonging to the listed luxury group.

It's still a Private Companies.

Chanel didn't get married all her life. She created the great fashion empire and pursued the life she wanted.

Compared with many companies competing for listing, pursuing maximum profits, integrating more assets and expanding business benefits, Chanel always insists on being a private Brand Company.

Such an idea enables Chanel not to be influenced by too many market economies and stock market movements, and to devote itself to innovation, reform and production in its own products, so as to achieve the peak of "refinement".

After the death of Chanel, Karl Lagerfeld, KARL LAGERFELD, took over from 1983.

Since then, he has been the chief designer of Chanel, pushing Chanel's fashion to another peak.

Karl Laagerfeld has a free, arbitrary and relaxed design mentality. He always unconsciously combines two kinds of antithetical artworks in the design, both bold and dignified, both romantic and witty, and Germanic rigorous and refined.

He does not have the same modeling line and preference color, but from his design, he can understand the pure style of "Chanel" from beginning to end.

Carle Lagrange is called "old Buddha". He makes 8 series of garments for Chanel every year, including clothing and fashion, making 5 series for Fendi, and designing for his own brand.

His super ability made him go all the way in the fashion world.

Chanel has truly integrated the fine arts into the arts, combining tradition with innovation, serving the experience and letting consumers understand the brand culture.

It is precisely this extreme deployment, product development and marketing promotion that makes the Chanel brilliant today.

And these are the fundamental reasons why Chanel is still in the "luxury store" of global luxury goods.

The essence is to concentrate on one goal and one idea, and do all we can to achieve the ultimate goal.

The concept and culture of brand is an important element that can attract consumers and establish brand loyalty, thereby creating brand advantage status for enterprises.

The brand concept of a brand determines its business attitude and direction of development to a large extent. Only by putting the idea into practice and integrating all the resources available, can it be "refined" and combined with innovation so that the enterprise can go a long way.