How To Write The Business Map Of The Mixc And Yue City To Jinmao Scenic Show

In the eyes of the outside world, Ning Gaoning's first public appearance after the spanformation of Sinochem was chosen at the golden Mao business strategy conference. Perhaps he was sending a signal to the industry: this business segment is expected to become another city after the Mixc and Joy City, which Ning Gaoning has begun to paint in the commercial real estate field.

"Unfinished business" is Ning Gaoning's regrets and regrets in his farewell to grain, but the sinochemical soil soon found him an opportunity to continue his "painting circle".

Besides the title of chairman of Sinochem Group, Ning Gao Ning has recently added a "errand". In May 12th, China Jinmao announced that Ning Gaoning was appointed chairman and non-executive director for a term of 3 years.

In May 19th, as soon as he rushed to Sinochem, he took the lead in the tenth days. Ning Gaoning appeared at the commercial strategic conference of Jinmao, and the chief executive officer of China Jinmao was Li Congrui.

In the eyes of the outside world, Ning Gaoning's first public appearance after the spanformation of Sinochem was chosen at the golden Mao business strategy conference. Perhaps he was sending a signal to the industry: this business segment is expected to become another city after the Mixc and Joy City, which Ning Gaoning has begun to paint in the commercial real estate field.

The boss of the state-owned enterprise has not failed to live up to the expectations of the outside world. Under the repeated "questioning" of the host Meng Fei, Ning Gaoning revealed the name for Jinmao's commercial brand.

He made public the origin of his name on the spot: in the context of beautiful, beautiful, magical, and enjoying the key words, Ning Gaoning thought of the poems in Du Fu's "Wang Yue", "the bell of divine creation, the Yin-Yang and the dusk".

In addition to Jinmao's own brand, the idea of "Jinmao show" has been derived. However, due to the lack of distinction from the residential product line, Ning Gaoning once again took the meaning of "to be the top of the list, to see the hills at a glance", and finally to form the idea of "golden Mao Xiu Xiu". The corresponding English name "mall of Splendor" inspired the line "life is splendid" in the movie "Notre Dame de Paris".

　　 Jin Mao commerce The trial water began in 2005, and until June 2013, the commercial department of China's Jinmao predecessor Fang Xing estate was formally established, thus turning to the professional development stage of commercial real estate.

According to Li Congrui, Jinmao commercial has preliminarily completed the regional layout of the 7 major cities, and the total commercial scale of the commercial projects under its opening and operation to 800 thousand square meters, including Jinmao Shanghai J LIFE, Nanjing Jinmao Hui, Changsha Jinmao Hui, Jinmao Lijiang J LIFE, Qingdao Jinmao Bay Shopping Mall Sanya J LIFE and Guangzhou Jinmao J. LIFE and other projects in Nansha.

Compared with Wanda and Huarun's product line, the layout of Jinmao business is slightly more complicated. The company has a total of four product lines, including Jinmao Hui, located in the city business center, and mainly in the community business. Jinmao Bay Shopping Centre And J LIFE, which correspond to business matching and tourism real estate business respectively.

On the whole, the volume of Jin Mao's business is relatively small. Even if it is located in the city commercial center, the volume of the Jinmao remittance project remains at 100 thousand or so, while the volume of Jinmao Bay and J LIFE is smaller.

Jinmao commercial affiliate projects are also attached to the large complex project of China Jinmao development. For example, the Qingdao project is located in the million square meters comprehensive body built by Jiaozhou Bay side. Changsha project is an integral part of Mei Sihu international new town.

Li Congrui disclosed that by 2018, Jinmao business should realize the management area of 2 million square meters with the conditions for listing and choose the opportunity to enter the capital market. In the process of listing sprint, Jinmao business will manage output in light assets, besides managing its own property.

According to the viewpoint, the real estate new media understands that at the time of the strategic conference, Jinmao commerce has completed the signing of its first light asset management output project. The Qingdao Tourism Group will entrust Jinmao business management to Qingdao Olympic Sailing Plaza project. At the same time, it also reached an agreement with fashion group to seek cooperation in designer brand.

In addition to its upgrading in scale and management capacity, Jinmao business has initially achieved four major formats, including retail, catering, health, children, and four major brands. The next step will be to achieve breakthroughs in the retail business by means of strategic leadership such as format leadership, portfolio innovation and focus experience.