Second Tier Luxury Brands Are Beginning To Break Through In China.

Bluebell, a luxury fashion brand based in Hongkong, has acquired a large stake in Carven, a French high-end fashion brand with a history of more than 70 years, but the two sides did not disclose the price of the takeover.

The group became a group in 2012.

The Greater China agent has introduced the brand to the mainland in the following year. Currently, there are two separate stores in Beijing and Shanghai. Bluebell group has been optimistic about the prospect of Carven. As early as 2011, a small number of Carven shares have been purchased.

Mrs. Carven, the French designer of the brand, died last year. In 1945, she launched a brand in Paris. She had traveled around the world with her design works and had a profound influence in the fashion industry.

It is afterwards

And Gabrielle Chanel after the rare success of Paris women's wear designer.

It is revealed that

The group will appoint its fashion director, Sophie de Rougemont, as the brand new CEO. The original CEO Henri Sebaoun will be pferred to the general manager and reported to Sophie de Rougemont. It is expected that the company will announce the official appointment this week.

Henri Sebaoun was once one of the top executives of the French Soci e t e B Ranger company. Soci t t B Ranger bought Carven in 2008.

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The Bluebell group was born in France and is headquartered in Hongkong and has offices in Shanghai. It is a family holding company specializing in fashion, perfume, food and home brands in Asia. It has been developing business in Asia for over 50 years. So far, it has successfully surrogate more than 50 world-famous brands.

The group introduced Louis Vuitton, Lanvin, Jimmy Choo and Paul Smith to the Asian market for the first time. In 1993, the group opened its first Louis Vuitton store in China.

Since it was acquired by Soci t t B ranger in 2008, the Carven brand has been innovated under the leadership of art director Guillaume Henry and CEO Henri Sebaoun. Henri has positioned it as a modern brand. The brand has appointed three designers to replace the positions of the company.

According to analysis and comment, in recent years, China's luxury demand is slowing down under the influence of slowing economic growth and government anti-corruption measures. According to the latest quarterly report, top luxury brands such as LV and Prada have lost their performance in China. With the change of consumers' tastes, some two line luxury brands have seen China's market opportunities.