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    The Pace Of UNIQLO Entering Xintian 360 Square Has Never Stopped.

    2016/6/1 20:53:00 35

    UNIQLOBrand StrategyXintian 360 Plaza

    Following H&M,

    UR

    After that, UNIQLO UNIQLO officially entered the Hengyuan store in Xuchang, Xintian's 360 square. So far, the three fastest fashion brands in the world have completed the layout in Xuchang.

    In the past six months, the Xintian Fashion Plaza, Xuchang's 360 Plaza, Heng Yuan Tong store, has brought many fast fashion, fashion brands and fashion catering to Xuchang and its surrounding customers. It has become the first choice for people to eat, make friends, party, relax and entertain. Its shopping center mode is leading Xuchang business with acceleration.

    In everyone's eagerly anticipation, the UNIQLO[UNIQLO of 1F, building 4, Heng Yuan Tong Shop, 360 Plaza, Xuchang, Xintian, officially opened on]5 28.

    People familiar with the matter said that on the same day, UNIQLO[UNIQLO opened four stores in Shanghai, Chengdu, Nanchang and Xuchang at the same time, and launched the same time limit special events.

    Originally known for its high quality and low price, it will attract large numbers of consumers when it comes to new shop opening and raffle activities. At 9 a.m., the mall has not yet opened the door to welcome guests. Consumers who heard the news have gathered a large area outside the shop.

    After entering the store, we found that the price tag is everywhere. The UTGP 2016 PIXAR series that pays tribute to Picks's classic works needs only 79 yuan, the rib vest only needs 39 yuan, the children's T-shirt only needs 39 yuan, the men's fast dry underwear only needs 79 yuan, and the men's shirt only needs 149 yuan......

    There are also a variety of popular cartoon elements, such as cartoon, art, fashion and movie, which are UT and fashion clothes.

    The first checkout lady was a fashionable young mother. She not only got a flannel notebook, but also got a UNIQLO[UNIQLO handbag, so she was very excited.

    Not only that, there was a "shake up" activity every two hours on the same day, a total of 50 thousand yuan red packets Award for WeChat family.

    Not only consumers are concerned, but also the 360 Plaza of Xintian is very much concerned about the opening of UNIQLO[UNIQLO.

    Si Xiaowei, President of Henan Zhengzhou China World Trade Center Commercial Co., Ltd., said UNIQLO[

    Uniqlo

    It is a global fashion brand. Products attach great importance to environmental protection and health. The style and style can meet the needs of consumers of all ages. It does not deviate from the young and fashionable positioning of shopping malls, and widens the customers of shopping malls. Therefore, the shopping mall attaches great importance to its presence.

    Indeed, on the same day, the Hengyuan Tong store in Xuchang, Xintian 360 square, launched some other activities on the same day, such as the good voice of China, the semi-final of the XuChang Railway Station, the food fair in the middle hall of the first floor, the 300 treasure hunt, and the 1 yuan spike.

    Obviously, these activities and UNIQLO[UNIQLO's opening privileges at the same time, just like a heavy bomb for the quiet market, it does not mean that it triggered a business storm, or at least successfully focused on the whole city.

    It not only brings different fashion trends to consumers, but also brings unexpected benefits and surprises.

    Shopping Mall

    The concept is embedded in the minds of consumers and is different from traditional shopping malls.

    The most rare thing is that these activities not only affect each other but also affect consumers' experience and participation.

    According to convention, the new business entity is the most difficult period from half a year to a year after opening up, because the freshness of the opening stage has disappeared. Can the mall have its own "hematopoiesis" function and whether or not its own blood is the root of survival.

    In the past half a year, the handsome young men gathered in Hengyuan Hotel, Xintian 360 square, Xuchang. The trend brands are numerous. It is the best place for people to eat, relax, party, make friends and entertain, and the characteristics of shopping centers are further highlighted. BUY

    Especially the refreshing marketing activities are impressive.

    Si Xiaowei, President of Henan Zhengzhou China World Trade Center Commercial Co., Ltd., said that the introduction of new things that have appeared in the market but have not yet arrived has been the goal pursued by Xintian 360 square, and is also the difference between Xintian 360 square and other enterprises.

    Xuchang hengyuantong store has excellent location and excellent property. The overall business situation has not deviated from its location.

    In the future, in the course of operation, we will constantly adjust and improve all aspects of management, marketing and so on, so that we will feel more comfortable in detail. We do not necessarily have to spend more time. We only hope that people like here, and are willing to come here and get used to coming here.

    In fact, the business environment in Xuchang is very special. The regional characteristics of business development are obvious. The business mode is mainly traditional department stores, and the development is single and unbalanced. The shopping center with fast fashion, fashion brands, fashion restaurants and cinema as the main form of business has not only heated the market, but also is accelerating the new direction of Xuchang's commercial development with acceleration.


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