Mango Expects Overweight Super Stores

As a fellow of Zara, Mango has always been compared in the industry because of the same location, the same route and the same audience as the two brands. Compared with the good performance of Zara, obviously Mango will be slightly worse.

It is reported that days ago Mango In the 2015 fiscal year, in the 2015 fiscal year, the Group recorded a net profit of 4 million euros, and recorded a decrease for two consecutive years. In addition, the core profit rate EBITDA was 170 million euros, and the last fiscal year was 223 million euros. In the 2015 fiscal year, Mango Group recorded a total revenue of 15.4% to 2 billion 327 million euros. Exceeding the group's expected growth of 13%.

Mention to Net profit The reason for the collapse is that the group is mainly due to the failure of the portfolio and the unfavorable factors caused by the strong dollar.

However, the group said that since the strategy implemented over the past three years, that is, the establishment of a super store network and the Megastore of a large general store retail concept store, it will continue to open 16 Megastore in the current 2016 fiscal year, so as to ensure that the group can continue to record higher revenue growth.

But even if Mango is already out of the woods, it is now. Fast fashion The post development era is also coming. From H&M to UNIQLO, there is no struggle for the road of rapid expansion, so the prospect of Mango is not optimistic.

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The Spanish fast fashion brand Mango, which has been embarrassed by price fixing and has been fouled by consumers, has finally been unable to carry it out. Recently, its leisure series has been cut down, and the price of the new young clothing "NewPrices" has dropped by about 15% compared with the conventional price. Mango says the price cuts are aimed at enabling young people to afford high quality and fashionable products. In fact, the contraction of Mango is global, while announcing the price reduction, it also announced plans to close stores in 450 department stores in 2016.

Although it has entered the Chinese market earlier than its competitors, Mango has not only lost its first mover advantage, but also gradually withdrew from the Chinese consumers' first line of fast fashion tier. Its price is higher than that of H&M, UNIQLO and other similar brands. Its renewal rate is slower than that of Zara. In recent years, Mango has been shrinking in Hua men shop. From 200 stores in 2013 to 61 last year, it is only half of the number of ZARA stores in China, far less than H&M and UNIQLO.