Faster Development Of Fast Fashion Brands In The Future

Data shows fast fashion brand In 2014, H&M and UNIQLO grew fastest. As of December 2014, the H&M group had 3511 stores in the world, compared with 3132 in the previous year, with 30 stores in the southwest and 10 in Chongqing. According to the plan of UNIQLO, it will open 80-100 new stores in Greater China every year. In addition, the "obscurity" of ZARA in 2014 was also evident. Only Chongqing central business circle quickly opened 2 new stores.

However, with the rapid development of new media, the competition of several fast leading brands in the Chinese market has shifted from online shop competition to online transfer. Following GAP and UNIQLO's entry into Tmall, the H&M online store was officially unveiled in China last September. "It's an important milestone in the H&M multi-channel marketing strategy," he told the reporters. "It's not like an online shopping market or portal. In the future, we will actively expand our online store business and provide consumers with a comprehensive, multi-channel and convenient shopping experience.

　　 Uniqlo In terms of China's electricity supplier layout has a certain leading edge, in addition to its own official website, UNIQLO also opened flagship store in Tmall. It is understood that in 2014, the "double 11" day, UNIQLO official flagship store's single day sales exceeded 120 million yuan, a total sales of more than one million pieces of goods, an increase of more than 500% over the same period. This data fully demonstrates the correctness of the layout of e-commerce business in UNIQLO. A few days ago, reporters went to UNIQLO store and found that this year also increased the way to download their own APP by scanning the two-dimensional code, so that consumers can get discount information in a timely manner, so as to achieve sales. Such interactive and active data will become the most reliable basis for the location of UNIQLO shops.

In 2015, Fast fashion Brand in the Chinese market online and offline to expand together to seize the market may be more intense, and the brand in their respective business platform will play tricks, to a large extent, may decide whether to win or lose.