How Outdoor Design Is More Attractive

Outdoor decoration refers to all decorations before and around the shop. For example, billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflet ads, live advertisements, shop signs, facade decorations, window layout and outdoor lighting are all outdoor decorations. If a store wants to achieve good economic benefits, consumers must first enter the store. In addition to advertising and traditional prestige, consumers begin to understand the appearance of an unknown store. The general psychological reaction of people to things is that an outdoor decoration elegant and luxurious shop, the sale of goods must also be of high quality; while the decoration or flat and obsolete appearance, the goods sold must be interlaced and the quality is difficult to guarantee. Too luxurious or crude. decorate The uncoordinated arrangement is itself a man-made barrier to consumers.

　　 Outdoor design It mainly includes exterior design, entrance and exit design, signboard design, window design and exterior lighting design.

　　 Appearance It is the overall sense of the shop giving people, sometimes it reflects the grade of the shop, and also reflects the personality of the shop. From the overall style, it can be divided into modern style and traditional style.

The appearance of modern style gives people the spirit of the times and modern psychological feelings. Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times. If the shops are in the business district, the nearby shopping malls are generally modern and harmonious. In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend.

The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition. Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more. If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style. Or the clothing store opens in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.

When you pick up the name of the store, you must consider the sign. The design and installation of signboards must be novel, striking and concise. They are both beautiful and generous, and can attract customers' attention. Because the shop sign itself is a specific advertisement, therefore, in general sense, the group set up by signboards can make customers or pedestrians see clearly in a far or many ways, and the neon sign should be used at night. In general, the design and decoration of signboards should consider the following:

The forms, specifications and installation methods of signboards should be diversified and distinctive. We should not only attract attention, but also integrate with store design to give people a perfect appearance. There are many kinds of signs: wood, stone, metal materials, and can be directly placed on decorative exterior walls. The installation of signs can be upright, wall or suspended.

For many small and medium-sized professional shops, the production and use of signs can directly reflect the contents of the store. Making the image or graphics consistent with the contents of operation can enhance the direct appeal of signboards. Different types of signboards can be obtained from the different business scope of clothing stores. Women's clothing stores can choose a fashionable and strong signboard, and the colors of the signs should be eye-catching. Men's wear shops are mainly western style clothes, and the signs are more formal. The signs should be suitable for this style, dignified; children's clothing shops should be lively and interesting, and can attract children.