Shop Design Pays Special Attention To Several Elements
The color of the store should be unified, and the color of clothing and decoration should be harmoniously integrated, so that people can see the main color of the store at a glance. But the unity here is not the same as that of the dress and decoration, which will make the store look dull and monotonous.
The purpose of lighting.
Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. Especially when these models are displayed by a model, they must be set up with a spotlight.
The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (summer wear). Yellow light gives people a very warm feeling (winter clothes).
Fitting rooms are very important. Customers decide to buy clothes mostly in the fitting room, but many shops do not have fitting rooms or fitting rooms are very crude, which will affect the final customers.
purchase
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Shelf space should be set aside for walking space, which can be divided into main passageways and auxiliary passageways.
about
Couture
For example, decoration style is half the success.
Decorating is a complex matter. There are too many details such as time arrangement, project budget, qualification of decoration company and so on. If you want to make partial alterations, you will always communicate with the decoration company for a whole day.
Therefore, many people simply do things perfunctory, or plaster a few crepe paper on the wall, or choose the color of the walls randomly, and brush the dark green walls of the shops which are not enough light, so that it seems that the shop does not turn on the lights from outside, so the consumers are not in the mood to go in.
decompose
Renovation
The way of process may make many people feel trouble, but many clothing stores are using the method of contract making and no material wrapping when decorating. In order to save money and ensure the quality of decoration materials, most of them buy it in person.
However, the use of AI method has not increased much, but it has left at least 1000 yuan of investment. This is probably the first month's profit for small investors who are not well-off at hand. So don't belittle the ways to save money in decoration.
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1, the same collocation.
Put together the same color clothes will give people a very comfortable feeling, pay attention to the same color matching, do not put the same style, the same length of put together, so as not to make people feel like a warehouse.
2, contrast coloring.
That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%. The best proportion is about 3:7, and the attention should be paid to the interpenetration of cold and warm colors.
3, rational use of living areas.
The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.
You should put your main style in the living area and put the other styles in the dead zone, so that sales can be greatly improved.
4, the number of models should be controlled.
Some operators think that models are easier to display, and put many models in their own shops, but they will have the opposite effect. People feel that this brand has some "water". The so-called "thing is sparse and expensive", and the best model is best worn on models.
5, make rational use of live models.
The shopping guide is a living model of clothing. Which style they wear will be sold, which is a good way to reduce inventory.
6, the time should be grasped.
To understand who is buying clothes every day, for example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives, so that some fashionable, expensive and unique clothes can be put in the living area and on the model.
On Friday afternoon, Saturday and Sunday, most of the people in the shops are women who work at ordinary times, so it is better to hang the middle priced clothes on live areas and models.
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