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China Will Replace The US As Adidas'S Largest Market.

2012/3/10 12:46:00 15

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Adidas, a German sporting goods manufacturer, released its fourth quarter earnings this year.

Data show that in the fourth quarter, Adidas's total sales increased from 2 billion 930 million euros in the same period last year to 3 billion 260 million euros, an increase of 11%.

Net profit rose from 7 million euros in the same period last year to 18 million euros (23 million 600 thousand US dollars), an increase of 157% over the same period last year.

"In Europe this year, without considering exchange rate changes.

Football

When the tournament is approaching, 2012 of the company is expected.

Sale

Revenue growth will reach 5%.

"Adidas CEO Herbert Heller (Herbert Hainer) said in the announcement that this year's sales revenue may achieve a high level of double-digit growth, net profit will increase to 73 million 600 thousand euros to around 77 million euros.

This increase is largely due to China, Russia and North America.

Herbert Heller said that by 2015, half of the company's 50% sales growth will come from these markets, and the Chinese market will show the most obvious performance.

At present, Adidas's share of China's market has risen significantly, even more than that of Chinese domestic competitors.

Lining

Group.

Herbert Heller said in Shanghai earlier this year that in terms of market share, the group ranked second before Lining group.

In fact, the data also confirm that Adidas group's sales in China in the first 9 months of last fiscal year increased by 28%. It is the fastest growing company in the world, and obviously exceeds that of regional competitors.

"Last year alone, there were 1175 new outlets in China, and now there are 6700 sales outlets.

Herbert Heller said Adidas's annual sales in the Chinese market have exceeded 1 billion euros, and the company will continue to carry out the operation.

Investment

In expanding China's online sales platform and expanding the storage and logistics market, it is expected that the Chinese market will grow at a two digit rate in 2012.

Herbert Heller said that in the current situation, China will replace the United States one day to become the largest market of the group, and China has more potential for development.