Suzhou Garments Enter Business And Leisure

In the past fifty years, fifty years of market discipline and the wisdom and sweat of two generations, the Jiangyin Soviet clothing group has been implementing innovation and development since its inception. It has promoted the rapid pformation and upgrading of enterprises, striving to build Chinese professional wear leading enterprises, and has been a dormant industry for more than half a century, and enterprises have become an evergreen tree in China's apparel industry.

Today, Jiangyin Su Pai clothing group, which is on the new starting line, regards "striving for a hundred years' enterprise" as the group's development goal, and striving to improve the "Su faction" brand, relying on quality and

Su faction reform and innovation

There are two factories in Jiangyin's Juan Tu and Su Pai clothing group, one is old and the other is new, and the style is quite different. In the old factory area, there are bridges, streams, promenade Pavilion, Jiangnan scenery, while the new park is Triumphal Arch, European style sculpture and Western scenery.

Yu Jianxin, chairman of Jiangyin Supai garments Group Co., Ltd., said that the old factory area was a witness of the hardship of the parents, and the planning and architectural style were in line with the aesthetic standards of the parents. The new park was built after he took over the business, which reflected the preferences of his new generation of "Su faction" and symbolized the new road opened by the "Soviet school", so that customers and partners could feel the new look and vitality of the "Soviet faction".

"Only by constantly changing and innovating, can enterprises have lasting vitality.

Su Pai clothing group is an old enterprise. It can't be like some enterprises to split up and leap forward. We should "take a small step, not stop, and make progress every year."

Yu Jianxin said.

Group terminal

Moreover, on the basis of the mature professional clothing industry, SuPu group began to implement diversified and longitudinal development.

On the one hand, the Group invested tens of millions of yuan to enter the electronics industry, and realized the pformation from single product to diversified development direction. On the other hand, the group extended its industrial chain on the basis of the original professional wear industry, and launched the "Lafite childe" business casual men's clothing, with 30 to 45 years old urban elite fashion men as the main consumption group, using the trend.

The Soviet style clothing is one of its own.

In 1956, Su Pai clothing group was born in Jiangyin.

For more than half a century, the Soviet style professional wear, which is famous for its classic and outstanding industry, relies on its innovative and creative design and excellent quality.

Today, the Soviet Union has further enriched and perfected its series of professional wear products, and has launched the "modern freehand style" modern men's overall attire Series in the country. The products include suits, jackets, casual wear, T-Shirts, shirts, sweaters and down garments, etc., fully displaying the overall image of men's clothing with elegant fashion and quality in the international market, meeting the demand of men for the overall consumption of clothing, forming a unique product image of "China's Soviet style, self becoming one faction", which has been favored by the modern urban elite men.

Designers are the vanguard of Su style fashion, and Su group has more than 100 professional designers, with superb design skills and rich design experience.

To grasp the latest cutting-edge information in fashion, Su style designers go to Milan every year.

In order to ensure the best quality of Su Pai clothing, Su Pai clothing from Germany, Italy, Spain, the United States and other importing clothing CAD layout design system, computer automatic cutting system and the most advanced international suit production line and a number of advanced international production equipment, to achieve computerized production management.

In 2000, the Soviet Union Group and the French Enano International Corporation implemented the strong alliance, and established the Jiangsu woodpecker Western-style clothes Co., Ltd., to produce the famous French brand "YANANO (Enano)" high-grade suit, so that the management level and product quality of the enterprise have been promoted to the international level. In the same industry, it has been the first to pass the ISO9001 quality system certification and the ISO14001 environmental management system certification, and become one of the few double certification enterprises in the domestic apparel industry.

With leading design, excellent product quality and honest business style, Su Pai clothing products not only entered the main cities of Beijing, Tianjin and Shanghai, but also exported to Europe, America, Japan, Korea and Southeast Asia, and became partners of international brands such as "ZARA", "ECI", "JEANPIERRE", "LOWEA", "PEEASEMUM", "BENETTON" and "DCC".

Su Pai brand "gold lettered signboard"

Clothing is a kind of taste, a fashion and a cultural phenomenon. This is the idea of "Su faction" that has been summed up in the market competition over half a century.

Based on this concept, the Supai Garment Group has developed from a small town that is unknown to a well-known garment enterprise group.

The "Su faction" brand has been sold from only products to brand products to become a national inspection free product, from making products to making brands.

The "Su faction" brand has been growing and growing in the trials and hardships. Now, the "Su faction" brand has become a shining star in Chinese clothing brand.

The "Supai" brand, as the leading brand of the professional wear industry, has gained valuable opportunities to board Shenzhou six.

In October 12, 2005, the "Su faction" brand was successfully launched into the space with the world's attention Shenzhou six. "Su faction" is also the only brand in China's clothing industry.

With the "Suzhou" and "new dragon dance space" words on the "Suzhou" and "new dragon dancing space", the trademark of the Suzhou fashion group, "Shenzhou VI", each trademark weighs 3 grams, and is 8 centimeters long and 5 centimeters wide.

"Su faction" brand and "Shenzhou VI" together to travel in space, endowed the "Su faction" brand with great honor, and also became a milestone in the development of "Su faction" brand.

In commemoration of this historic moment, Beijing Aerospace City has also dedicated the seal of the "Suzhou" brand to the seal of "heaven and earth protecting, sun and moon shining together", which contains the auspicious meaning of wearing "Su style" clothes, enjoying heaven and earth, and enjoying the same brilliance with the sun and the moon.

With the "Shenzhou VI", the "Su Pai" brand has gained more rapid development.

The "Su faction" brand has fully implemented the brand strategy, and has launched a series of brand development initiatives: the brand enters the fashion retailing field, and the domestic market expansion mode of the enterprise ordering + terminal retail has opened up a brand-new channel mode for the "Su Pai" brand. The brand has also hired the famous movie star Canti Lau as the image spokesman of the "Su faction", which has further promoted the popularity and reputation of the "Su faction" brand, highlighted the cultural connotation and brand charm of the "Su school", and the "Su faction" brand has been gaining popularity among the people, and has been favored and sought after by the elite of all circles in the society.

In 2009, the "Supai" brand was awarded the title of "China famous trademark" by the State Administration for Industry and commerce. It further proved the strength of "Su faction" brand, and also made the "Su faction" brand become a gleaming "gold signboard".