Li Rucheng: Tested With YOUNGOR

Mention Youngor In China, it can be said to be famous. Speaking of Li Rucheng, in China, it can be said that everyone knows. Some people say that the growth of Li Rucheng and YOUNGOR is a legend in itself. clothing Under the leadership of Li Rucheng, YOUNGOR is not only a regional enterprise, but a simple brand. It is also a classic of Chinese enterprises going to the world. As the creator of YOUNGOR, Li Rucheng, President of YOUNGOR group, has also become one of the representatives of successful entrepreneurs in contemporary China.

2011, the garment industry sector has reached a new high.

After more than 30 years of development, we have gradually established Spin Clothing, real estate, international trade as the main body of the diversified, professional development of the business structure, in 2011, YOUNGOR industry chain, real estate, finance, clothing three major plates, only the clothing sector has made considerable progress.

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On Christmas Day 2011, Li Rucheng, chairman of YOUNGOR, presented the honesty of an industry leader in front of the media circles. He said that the upcoming 2011 was a very tough year for YOUNGOR, and two of YOUNGOR's "three carriages" were trapped.

In real estate, like other enterprises, YOUNGOR has encountered the most stringent regulation. The actual sales data are different from the initial value of the year. Li said that in the long run, as long as there are suitable lots and good products, there is no need to worry about real estate, but it is estimated that in the next 3~5 years, the real estate will be faced with some difficulties under the influence of regulation.

In the field of financial investment, the Shanghai Composite Index fell almost 1/3 from more than 2900 at the beginning of the year to more than 2100 now, which is also a great blow to YOUNGOR, which has huge financial assets. Li Rucheng said that fund companies and securities companies suffered a lot of losses this year. YOUNGOR had a relatively solid foundation and made some arrangements ahead of schedule. This year, though it has great impact, it has gained some profits.

Li Rucheng's greatest relief is clothing. He said: "what we feel more gratified is that from the beginning of the financial crisis in 2008, we have vaguely seen that the world economy and China's economy will have significant adjustments. We begin to shift our main energy to the clothing brand. In 2009, we made a major adjustment in the first half of the year, and set up six brand studios. The main investment is in clothing brands, especially in the construction of market channels. Only one year this year, we purchased 15 clothing stores and total investment of around 1 billion 300 million yuan. These investments are in the process of being or will soon take effect. Our domestic market growth rate is over 20%, which is a highlight in the crisis.

Establishing the green industrial chain of hemp experience Museum

From 2004 to 2011, after 7 years, YOUNGOR invested more than 300 million yuan to complete the complete hemp industry chain of raw material planting, fiber processing, textile weaving, garment processing, brand design, marketing and so on. By the end of 2011, Han Ma family had set up 17 flagship stores in Beijing, Shanghai, Ningbo and other cities, and developed over 1500 kinds of products. It has become the maker of domestic hemp products (including suits, shirts, yarns and socks).

With the advent of green, low carbon and environmental protection, hemp products have attracted much attention from the outside world. How to maximize the use of hemp products has attracted much attention from all walks of life. Relying on the big tree of YOUNGOR, the hemp family has invested a lot of manpower, material resources and financial resources in the development of hemp material, but it has proved that this is a long road ahead.

　 Water pollution incident escalation, see YOUNGOR see recruit recruit

In 2011, the clothing industry's toxic incidents were mentioned again and again. The quality of ZARA and H&M was exposed repeatedly, and they still went their own way, and domestic brands such as Lining, YOUNGOR and other brands were exposed to water pollution, which caused an uproar in the industry.

YOUNGOR: as the eldest brother in the clothing industry, YOUNGOR did not evade it after the problem happened. They proved their innocence by testing.

According to the reporter, during the "11th Five-Year" period, YOUNGOR group's achievements in energy saving and emission reduction were very prominent. The average annual energy consumption of YOUNGOR China Textile Co. reached over 10%, and 18.87% and 34.38% respectively in 2009 and 2010. The company introduced the key equipment liquid ammonia mercerizing machine from Japan, and realized the recycling of liquid ammonia. The recovery rate of liquid ammonia was over 99%; the use of anhydrous technology to eliminate waste alkali discharge and reduce pollution; using clean new energy, low sulfur coal water slurry boiler instead of heavy oil boiler, reducing sulfur dioxide emissions by more than 40%; optimizing the dyeing waste hot water waste heat recovery, dyeing, dyeing and finishing cooling water optimization and air compressor cooling water transformation.

In the field of printing and dyeing wastewater treatment, YOUNGOR Sino Japanese textile printing and dyeing company is developing new technology "high efficiency membrane separation technology in water reuse printing and dyeing wastewater treatment technology development and trial". The experiment shows that the quality of recycled water completely meets the requirements of dyeing and finishing water, and the recycling rate of printing and dyeing water is 60%~65%. At present, the company is working hard to promote the actual production and application of the technology.

The in-depth investigation of the "water pollution" incident has made people more clearly see YOUNGOR's efforts and achievements in energy conservation, emission reduction, pollution control and environmental protection. This result is not only unexpected but also thought-provoking.

Li Rucheng:

Li Rucheng, a senior economist and a member of the Communist Party of China. Ninth, the Tenth National People's Congress. From 1981 to 1990, the workers from Ningbo youth garment factory went to the factory director and secretary. From 1991 to July 1993, he was appointed chairman and general manager of Ningbo YOUNGOR Clothing Co., Ltd. Since July 1993, he has been chairman of Limited by Share Ltd group of YOUNGOR group and President of YOUNGOR group. In 1991 and 1994, the two consecutive session was selected as the outstanding township entrepreneur in the country, the "75" model worker in the Ministry of agriculture and the outstanding Party member in Zhejiang. Excellent township entrepreneurs in 2001. In April 2003, he was named the second entrepreneur of Zhejiang province.

More than 20 years ago, Li Rucheng only started with 20 thousand yuan in knowledge of youth resettlement fees. Up to now, YOUNGOR has paid nearly 200 million yuan to the state every year. YOUNGOR has developed from a primitive handicraft workshop on the basement of the stage by piecing together rulers, scissors and stools. It has developed into the largest and most advanced shirt, suit production base and listed company in Asia with twenty thousand employees.