Chinese Dress, Let "Symbol" Fly

Every China International Fashion Week will leave something behind in history.

From the coming back of bell bottoms to the miniskirt, from the "neutral wind" to the "no boundaries" dress, China's international fashion week often leads people to change their dress fashion with a symbolic design language, leaving a mark on the history.

If this week's fashion week has just left behind, many famous designers feel that the biggest breakthrough is to say goodbye to the "Symbolization" of the past. We advocate the use of a more internationalized language to express simple design ideas, which will be a new change for Chinese fashion in three to five years.

Liu Yang: first of all, dress must be beautiful.

"National design now makes many designs go wrong. I am now focusing on a kind of charm when discussing the national character, not simply putting the dragon and Phoenix in the design. It is so hard and superficial that it becomes a symbol, and now we are increasingly refusing to wear some kind of symbol on it."

Liu Yang, a famous fashion designer, said in an exclusive interview.

The designer who once relied on the design to make many brands of YOUNGOR, seven wolves, YISHION and so on become a well-known brand of first-line market brand names, said that Chinese designers are now much better than the foreign countries in the international environment and design environment, and the rejection of symbolization has become a challenge for many Chinese designers.

Japan's fabric company, Asahi Asahi group, will invest in a top-level Chinese show in every international fashion week in China. They only select one of the top few designers in China, and then cooperate with it to introduce the latest design of its fabric.

They are very picky and few are able to enter their "legal eyes".

This year, Liu Yang was able to cooperate with Asahi Asahi, because he refused to symbolization and expressed a complex proposition in the simplest design language.

Liu Yang said that the inspiration of his show this year actually came from many blue and white porcelain that was placed in his home.

He found this eastern beauty very striking.

However, dozens of sets of designs failed to see a traditional blue and white porcelain pattern.

He used different blue to interpret the theme of a "Banquet", which contained a celadon's pride, which was naturally revealed.

Everyone looks very international, but careful taste can be discerned. This is the Oriental design and is something of China.

It's very atmospheric and very reserved.

After rejecting the symbolization, these designs are more brilliant.

"In the past few years, Japan has sprung up a number of great designers who have not used too many Japanese symbols but have won international recognition.

But many spiritual things also have distinct traces of Japan, which has made the western fashion industry tipping, including LV and other international famous brands have become the fans of Japanese design.

They do not rely on Japanese symbols, but rely on a charm. "

Liu Yang said that more and more young designers in China are beginning to wake up and realize these things.

Liu Xiaofei: returning to the source in the form of clothing

"From an artistic point of view, color is given by light, giving elegant fabrics and delicate texture. It is a new fashion of elegance.

Technology is more intelligent, but only to create a more simple and simple life; simplify the tedious work, integrate into the family, integrate into nature, and enjoy the life itself.

Under the magic of technology, the world is changing so fast that new ethical relations, new family ties and new attitudes towards life are being rebuilt.

All contradictions can be harmoniously coexisting under the tolerant mentality, and so is the fusion of art and fashion.

Liu Xiaofei, chief designer of Luo Meng brand, analyzed this in an exclusive interview.

In the face of the question of "how to make the popular menswear brand shine with fashion", Liu Xiaofei's answer is to be a "costume artist".

From the perspective of clothing brand, the old brand culture and face, the invariable brand concept and brand strategy have made the brand advantage of old brand men's wear once worn away.

Luo Meng must move forward step by step in a more fashionable, more personalized and leading trend.

Light jackets, romantic cities, discovery tours, colorful shirts and accessories are personalized colourful personalities with a strong personal style.

But these are not simple symbolic design languages.

Now the competition between big clothing brands is not so simple.

It is not a single symbol that can get market recognition. This is a complex subject. "

Liu Xiaofei said that as one of the representatives of the early clothing brand, Luo Meng has been able to realize the necessity of brand innovation and pformation in advance, and has completed a preliminary pformation in the last season's products.

The "fashion and youth" proposed by enterprises has been realized.

Since the 80s of last century, the history of Chinese men's clothing development step by step is also the development history of brand culture.

Clothing from selling "keep warm, keep out the cold" to sell "decoration", and finally to sell "taste and culture", all embodies the superiority of brand culture.

The advantage of a brand menswear is that a solid consumer group and a higher profit margin can enable this company to seize huge market opportunities and enjoy super value capital accumulation.

From the trend of dressing, the trend of casual dress is the general trend.

Dress habits such as "money without money, leisure," "ten men, nine leisure" are deeply rooted in the hearts of the people.

In interpreting these ideas, Liu Xiaofei said that more and more "loose" people have become a staunch supporter of this wave of fashion.

Casual dress is not only suitable for work wear, but also a fitting dress for appointments and dinners.

Nowadays, the domestic leisure enterprises are relatively mature. If we want to stand out in the competitive brand competition, we must highlight the brand culture that can not be copied on the basis of innovation, differentiation and brand pformation.

At the same time, Liu Xiaofei is worried about the pursuit of artistry in fashion design, and worries for designers who have abandoned the reality and comfort of clothes because of their pursuit of visual effects and "gimmicks".

"Many symbols are limiting people's actions. Maybe one day, the ozone layer of the earth will disappear. People will re-examine the fundamental and practical significance of clothing. First we must have the basic functions of shielding us from the external environment, and then we can get good results."

Li Zhilong: I don't need symbols to be "amazing."

In the more than 40 show of this international fashion week, there was one industry that surprised the industry.

Li Zhilong and his "DGVI" showed a gathering of celebrities in the upper east side of Manhattan.

The whole show is very internationalized. 6 international models, such as Paris, Milan and other fashion week, live director and dress designer from Italy, as well as ambassadors and ambassadors from all sides, made this show very international.

But the Chinese brand did not move the audience with an American or Chinese symbol.

Li Zhilong uses the overall sense of hierarchy and extremely rich details to create the metropolis image of the next season with distinctive personality and attitude.

The designer said in an exclusive interview: "I don't want to use any symbols to be stunning. Now expressing some clothing design concept is a systematic project. Sometimes it is very simple and revealing, and it doesn't need to copy things that are stick to rules."

Li Zhilong said that the "DGVI" brand he served was a truly Chinese brand and had good sales performance in 80 domestic stores, but their targets must be Milan, Florence and Paris. At present, the trade and Industry Bureau has been examining their applications for going abroad, and then they will put the flagship store in the famous brand street in Milan, which will have a distinct international style, but the door of the shop will be a distinct Chinese flag.

Until then, they will have their own show on fashion week in Milan and Paris.

"From the domestic design style change can also be seen that this year's Golden Summit Award fashion designers have concise, practical design language, but also very international.

This shows that both designers and judges have formed a consensus that the tedious design symbols are out of date. In the future, Chinese dress fashion will further bid farewell to symbolization. Even the design of international designer Dali garano has contracted a lot and is much more practical.

What you can imagine is that China will play an increasingly leading role in the fashion trend of the world.

Li Zhilong firmly believes that these things will soon become a natural thing.