Safi: I And The Development Of Chinese Fashion

After an encounter, I entered the fashion industry.

In China in 1997, few people could mention it.

I am in the cutting edge field of fashion, and I am promoting PREMIERE for VSION in France.

For this reason, I started and many domestic.

In the early twenty-first Century, fashion

For Chinese men's clothing, many good clothing companies have brand names, but their brand sales are not the main profit models. They rely on orders to make money, and their own brands are just the endorsement of productive capacity.

At that time, many men's clothing enterprises in Ningbo and Wenzhou went along this road, many of which were making orders for international high-end brands.

For such men's clothing Brand Company, the concept of men's clothing is not so strong, and the annual change is not so great, so there is less investment in the trend.

After that, a group of sports and leisure brands taking Fujian as the core rose rapidly, and their brand image went deep into the minds of young consumers through TV media. They rapidly expanded their stores in the country, and their consumption increased rapidly.

Can these brands be called fashion brands? I don't think so.

Because these brands do not have his distinctive brand style, it can be said that after buying these brands, cutting labels and mixing them, there is no big difference between them.

They only have brand names, and their brand characteristics are not conveyed to consumers through clothing itself.

This can only be said to be pseudo fashion.

At present, many brands in China have different understanding of fashion.

When asked about what fashion is, market leaders of some fashion brands, she replied, "I think European style is fashion."

It can be seen that the design of their brands comes entirely from the clothing of European brands.

And her own brand has no style, that is, what they do and what they sell in Europe. This fashion can only be European fashion, not the fashion of your own brand.

There are also some brands in the country. The characteristics are very obvious. If they follow the trend of international fashion, they will be recognized in many brands, such as China's "exception", "Liang Zi" and so on.

They go to understand the international trend every year, and look at the market to see the famous fashion distribution in Europe and America, but they only absorb some of the elements that they can use, some expand, some narrow down, and integrate them into their own brands, which not only has the international trend of fashion, but also keeps the brand's inherent style.

The main reason for controlling this yardstick is that the bosses of these brands are professional designers, and he will grasp the spirit of the brand. His assistants and designers are only assisting him in completing the design of the garments under his clear instructions.

At present, companies that have their own brand spirit and fashion or vague sense need brand fashion spirit. They all hope to have the ability to help them and their designers team to develop their ability to understand the international fashion trends and turn them into their own products.

Of course, this company can not just stay at the level of providing trend reports, but also needs to have the spirit of communication and cooperation with the team, and is willing to teach professional workers' way and method.

In addition, the trend is a prediction of the future. The most popular country in the world is France, and some of the most famous Trend Corp in the world come from France.

For example, CARLIN I worked for is one of them.

When I first contacted these Trend Corp, I always felt that the trend was very illusory, because it could give people some feeling, as if they had given some direction, but the details were not very clear, let alone to figure out how this trend came.

In fact, the study of trend is just a few steps: observe and collect data, analyze and design.

But it is so simple to say, but how to observe and collect data, how to collect information, and how to analyze, and how to design and apply it after the trend is very practical.

At present, the design related companies in China are concerned about the trend and how to use it.

STYLE-VISION will help these companies through internal training or specialized training courses.

STYLE-VISION in Shanghai and the world trade mall cooperation launched several trend training and WORKSHOP, during this period, we found that most designers in China, in addition to the concept of fashion is still vague, there are many problems in many professional knowledge, there are still many problems in many basic knowledge of the professional, to know that most of our training is a number of years of practical work experience designers, but in our practice process, they often make some basic mistakes in color matching, fabric application and printing collocation, so we have to let our creative director, Ms. AGNES, begin to re examine the Chinese designers.

So STYLE-VISION will also organize some of these courses to help improve the design base level.

Of course, through such a course, we have met many domestic companies who are in need of training and fashion trends in the design team, and we have already worked with two excellent companies.

STYLE-VISION is looking forward to promoting the development of China's fashion. They have been emphasizing that now the international fashion is looking forward to speculate that the next fashion designer should come from China. But when will it appear? Who will it be? We are all waiting to do...