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Guiding Plan For Children'S Clothing Store Operation

2012/3/7 17:47:00 58

Children'S Clothing Shop Business Programme

Children's wear

Store good shops mainly have a clear understanding of the current trend, familiar with the consumption structure, and have the ability to promote sales in a timely manner.

How to manage children's clothing shop needs owner's own wisdom.

market

Analysis: Children's clothing is a necessity, but also a strong commodity for repeated consumption. First, babies grow fast and need to be constantly replaced; two, when friends and family send gifts, they often choose clothes; three, when they celebrate holidays.

clothes

It is also an indispensable item; four, children's clothing styles are diverse, and it is easy to arouse the desire of mothers to buy.

Children's clothing profits are relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70% of profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, shopkeepers easy to grasp the initiative! Birthday set, 61 sets, Spring Festival two sets, usually two sets, a year at least 6 sets of clothes, with a set of clothing retail price of an average of 100 yuan, the average consumption of people up to 600 yuan, with the quality and brand requirements are higher and higher, this data will also be higher and higher.

Mode of operation: single brand franchised store and multi brand storefront.

A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides unified decoration information, product manuals, publicity POP, image counters, etc. the multi brand store is more flexible and flexible, including storefront decoration, and the price discount can be adjusted according to the machine.

Business area: Children's clothing wins by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.

Profit reference: Children's clothing will backlog in any case, so the general situation is: the same batch of goods, high profit in the early stage, thin profit in late stage, except for expenses, on average, net profit is around 35%.

Shop decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use primary colors wooden shelves.

As for the display of products, try to put the products in shape, and do not just hang them all over the place! Because children's clothing is not much but the essence.

The two option is: if the local consumption ability is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, take the route of joining, and exploit the market with the help of the manufacturer. If the local consumption ability is ordinary, there is no brand name and suitable for a variety of products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.

Purchase channels: basically there are children's wholesale market in all parts of the country. Children's clothing is no more than baby products. It can be entrusted to the distribution center, because the style renewal is very fast, and the owners of children's clothing must purchase their own products.

Competition environment: because the entry threshold is low, there are more competitors in the children's clothing store, but most businesses are very ordinary. Only a few shops can become the top representatives. It is not the restriction of funds, but the management of children's clothing needs special judgement. It requires the shopkeepers to observe the styles, colors, prices, and consumption psychology, and at the same time, needs to have a keen sales promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, you will be more careful in the children's clothing industry.

Note: product backlog is the most careful problem of children's clothing shop. Many stores lose money in the backlog of products, and many stores do not lose money, but they only earn a lot of backlog goods.

Babies grow fast, so clothing needs constant replacement.

It means that the children's wear industry has always been a potential industry.

Therefore, entrepreneurs choose this industry, we must adhere to the end.