The "38" Festival Was Active In The "Red Powder Economy" &Nbsp, And Merchants Launched A Promotional Campaign.

March is a romantic season. With the advent of the "38" women's day, the whole city seems to be jumping for this women's festival. The shopping malls of major shopping malls and other businesses in Binzhou city are right.

On the morning of March 7th, reporters learned from many shopping malls in downtown Binzhou that in recent days women, who had always been important consumers of consumption, became the top priority of business promotion, and the "38" festival became another consumer peak after Valentine's day.

And this should be in the off-season tourism market, but also appeared another hot scene.

Along with the arrival of the "38" women's day, the marketing activities of all the businesses in the city have already started, and the shopping promotion products mainly consist of female cosmetics, gold and silver jewelry, and women's clothing.

A number of shopping malls in downtown area are specially decorated for "38" women's day. Many coloured balloons and pink cords are hung up at many counters in the shopping mall, which are very warm. The red Promo Cards full of preferential words are also full of shopping malls, and the holiday atmosphere in shopping malls is very strong.

Reporters in the Yellow River four road shopping mall cosmetics sales counters found that in order to meet the "38" women's day's arrival, the mall has launched a "full 198 yuan reduction 40 yuan", "398 yuan to reduce 80 yuan" promotion means, attracted many female consumers stop shopping.

"Brand cosmetics discount activities are generally not many, such as this special activity for the" 38 "festival, the discount rate in the annual festival is very large, many times are playing 10 percent off or 15% off.

And the sales volume is good in these two days. The BB cream is the best, and there are no more problems in ten days a day, and the sales volume on the festival will be higher. "

Sales staff told reporters.

Besides cosmetics, gold jewelry is also a hot spot for women. Smart businessmen will not miss this opportunity.

Gold is reduced by 20 yuan per gram, platinum 100 yuan per gram, jewelry free maintenance, cleaning and other preferential activities can be seen everywhere, and some businesses even play a full number of yuan to give the domestic spring outing and go overseas spring travel promotion means.

According to the staff of the gold sales department of the shopping mall, since the beginning of the weekend, the traffic volume of shopping malls has nearly doubled.

There are many young customers who come to see gold jewelry on weekends. Many consumers are waiting for the "38" day to buy them again. In fact, the discount has always been this way, and there will be no change.

At the same time, some units will have a half day holiday on women's day.

It is understood that for all businesses to promote sales, shopping malls staff said that after the festival will be a sales mall off-season, may be on the eve of May 1 Labor Day will improve, slowly enter the peak season.

Therefore, merchants want to borrow "38" festival business opportunities to launch activities to attract the public to "pocket", "38" Festival is undoubtedly a major business secret warfare.

"Her economy" is a hot market for tourism.

Today is the annual "38" women's day, the Spring Festival is coming, many units will organize female employees to travel, and travel agencies also timely launched the tourism route featuring women's characteristics.

Yesterday, reporters learned from several travel agencies in the city that outing, shopping and amusement parks were all popular among female consumers.

Ms. Yao, a member of the public, recently arranged to take part in the women's day to organize female workers to go out to play.

"This unit will take you to the south to take a trip. There are places like Nanjing and Yangzhou that are famous for their historical and cultural cities."

Lady Yao said with a smile, "this year's women's Day is Thursday, and even last weekend can play for a few days, and I also listen to colleagues say that the clothes there are also very good, very cheap, really very much looking forward to, I now look forward to the day of departure early arrival."

Over the past few days, there are not only a few units that offer women's travel benefits to women's day, but also the short trips of different travel agencies.

"Recently, there are many units and individuals who sign up for the" 38 "festival, and the number of tourists is between four hundred and five hundred.

Among them, team tour accounted for 80% of the business volume.

Tang manager of Binzhou culture and Education Travel Agency briefed reporters.

"Nowadays, the routes for outing are basically short trips, which are most popular with outing and shopping.

It is already March in Yangchun. It is certain that spring will be green. Some of the lines will be the first choice of botanical gardens in Ji'nan, and the scenic spots like Daming Lake and Baotu Spring are also good.

Of course, no matter where we go, there must be shopping. Every line we arrange for female tourists to go to Ji'nan.

At the same time, some amusement parks also offer a discount to women's customers. "Tai'an Fang" offers 50 yuan for women who go shopping every few days.

The head of a travel agency said.

Although it was still in March, insiders said that it was impossible to say that it is still a low season in the traditional sense.

Tang said frankly, "from Spring Festival to this year,