Interview With Chairman Of The Cat Group

Speaking of the name of Lin, consumers may not be familiar with it, but mention cat people. Underwear The popularity of this keyword has greatly improved. As a traditional local brand, cat people have cultivated a group of loyal consumer groups. This is good enough for the cat people to adhere to the "quality king" standard all the year round. brand Image is the affirmation of consumers to cats.

Chairman of cat International (Hongkong) Limited by Share Ltd You Lin Born in Wuhan in 1968, he has a high degree of education. He is a master of business administration from Wuhan University, a EMBA member of Peking University, a member of the Wuhan Municipal Committee of CPPCC and an executive member of the Municipal Federation of industry and commerce. The cat people under the leadership of Lin are the first to advocate the concept of "underwear fashion" in China, and seize the commanding heights of China's underwear industry.

Keeping is harder than winning

Entrepreneurship is easy to stay in business, and there are many people who go back to business after the success of business. Entrepreneurs are too numerous to mention difficulties. As early as 2007, the local media responded to Lin's interview by telling them about their retreat.

"I am only in my thirties. How can I retire?" heard the industry rumor that he would delegate all the power to the manager. He denied that he still dreamed of becoming the most respected enterprise in the fashion industry.

However, now he holds the position of chairman and CEO of Yu Lin collection cat group. He said he was looking for the group president candidate at the moment, and he was also reducing the management of the company's daily business, "no longer being a coach and a member."

But he stressed that it is not to retreat to the second line, but to put more time in strategy, corporate mechanism, cultural construction and external environment. "Strategy is very important for the development of an enterprise."

He also denied that he would relocate his headquarters. He said that clothing companies needed to integrate all the advantages of their resources, set up fashion centers in Shanghai, and set up brand research institutes in Korea, France and other countries and Hongkong regions, mainly because the fashionable information developed in these areas was conducive to the integration of various resources. "It is impossible to rely solely on the strength of Wuhan to make brands, and that is not a big deal."

　 Personal development process:

In 1992, he went to sea to do business.

In 1998, he founded the cat man International (Hongkong) Limited.

In 2010, the cat company is one of the largest underwear enterprises in China. Besides the underwear, the cat brand also includes fashion and casual clothes.

In 2001, cat international entered the field of underwear. Brand new fashion underwear brand in China. He chose sexy movie star Hsu Chi as spokesperson, found 4A advertising company, used the raw materials of DuPont and other famous companies, and launched a new fashionable underwear.