Feida Socks Industry: Diversified Innovation And Upgrading Dream

In 2011, it was a fruitful year for Guangdong Feida knitting hosiery Industry Co., Ltd., which has been in the field of garment and knitting industry for more than 20 years in Foshan. The company set up a professional sales team in New York, and realized the spanformation and innovation of the market structure of "going out", self marketing and self marketing, and the spanformation of sales channels.

Influenced by the global economic downturn, many knitting enterprises in China are getting more and more aware. market Under the circumstances of "difficult days", the innovation management of Feida socks company achieved a 5% increase in sales value, and the company strives to meet the needs of customers' diversified products and innovate in upgrading products. fashion The design and quality control work hard, a large number of fashionable, beautiful and personalized fashion socks are favored by consumers.

Channel expansion under innovative thinking

Guangdong Foshan Feida knitting hosiery Co., Ltd. is an enterprise specializing in the design, production and export of socks in China's knitting industry. Socks The products cover different age groups from infants to adults. With many years of export market resources, Feida socks' channel marketing network in the international market is becoming more and more perfect. The top three top retailers in the world are all partners in Feida socks industry. "To become a strong market and enterprise, our future goal is to work hard to become the top ten enterprises in China's knitting and clothing industry." Feida socks company executives told reporters.

Speaking from the resources of export enterprises, the two legged strategy is more stable than a leg, that is, both export and domestic sales, so as to maximize the production capacity of live plants, reduce operating costs, and achieve upgrading from production to brand operation. In 2009, under the guidance of Guangdong provincial government vigorously promoting the implementation of the policy of expanding domestic demand, Hui Xing group invested HK $400 million to invest in a new 266 thousand and 800 square meter Hubei Hui Xing garment socks Co., Ltd. in Hubei Northwest Industrial Park, Daye. In 2011, Feida hosiery company accelerated the project construction in Hubei. With the completion of the series of high-end socks and garment construction projects such as 2000 hosiery machines and 1500 clothes trucks, the channel construction and market competitiveness of Feida socks industry "both inside and outside" were further improved.

Management spanformation under win win situation

Nowadays, the market is becoming more and more mature. In order to have a long-term foothold, the textile and textile enterprises need continuous innovation from upstream suppliers to terminal customers, from internal management to market performance. "In 2011, affected by the global economy, we have experienced many adverse factors such as price fluctuation of raw materials, energy and management costs, as well as many domestic textile enterprises. Facing adverse market changes, we believe that having a well-established management system is ten important points, which can effectively shorten the time of product shipment and reduce wastage, effectively improve market competitiveness, and strengthen product design is also very important, so as to achieve two-way communication with customers as much as possible so as to achieve a win-win situation." The words of the executives of Feida socks company revealed that in 2011 many domestic knitting enterprises generally felt that the market days were sad, while Feida socks company went against the market and developed stable sales value to achieve 5% growth.

In recent years, the hosiery market has been developing at an extreme level of two levels. The development and application of new technology, new technology and new materials have become a key step for the market. In 2011, facing the demand of export market and the rise of yarn price, Feida socks company further strengthened its internal strength and persisted in adhering to the tenet: "the company only has high quality and reasonable price, never produce low quality products", strict internal production management, and on the basis of ISO9001 quality management system standard certification, carefully and carefully control every production process to ensure the quality of each pair of socks.

At the same time, the product design features and style It is not only to satisfy customers' requirements for product diversification, but also to provide close product design according to the market trend and the characteristics of customers' needs. The baby socks are more focused on the softness, comfort and environmental protection of the fibers. Men's socks are much better in fiber research and development, and are more concerned with comfort, breathability, sweat absorption and odour prevention. Women's socks are more fashionable and personalized in color and style design, lace lace ornaments, flower pattern designs and popular color applications. Details show comfort and fashion elements, and a large number of designs are novel, beautiful and personalized. Fashion socks The popular market is favored by consumers.

"In 2012, the global economic situation is still grim, the purchasing power of foreign customers continues to show a downward trend, while gross domestic product is not going up and down, so Feida socks will increase domestic market development while stabilizing export market, and expects to provide a guarantee for domestic customers and consumers through a continuous effort and innovation of Feida." Feida socks company executives told reporters.