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Soviet Style Clothing Launched "Lafite Childe" Men's Clothing

2012/3/8 16:31:00 41

Business Casual Men's Fashion Consumption

In the past fifty years, fifty years of market discipline and the wisdom and sweat of two generations, the Jiangyin Soviet clothing group has been implementing innovation and development since its inception. It has promoted the rapid pformation and upgrading of enterprises, striving to build Chinese professional wear leading enterprises, and has been a dormant industry for more than half a century, and enterprises have become an evergreen tree in China's apparel industry.

Today, Jiangyin Su Pai clothing group, which is standing on a new starting line, is taking "striving for a hundred years' enterprise" as the group's development goal, and striving to enhance "Su faction".

brand

Relying on quality and fashion, we have made professional brand of professional wear.

From winning the national inspection free product to the State Administration for Industry and Commerce awarded the "China well-known trademark" title, from hard work and low-key development to the "Shenzhou VI" boarded the space and known, "Su faction" brand wrote another moving development movement.

This year, the Supai clothing group has implemented the upgrading and development again, and has entered the commercial casual men's clothing field. Facing the Chinese urban fashion men, the "Lafite childe" men's wear has been launched. Its simple design and elegant taste have been widely favored by consumers.

Su faction reform and innovation

There are two factories in Jiangyin's Juan Tu and Su Pai clothing group, one is old and the other is new, and the style is quite different. In the old factory area, there are bridges, streams, promenade Pavilion, Jiangnan scenery, while the new park is Triumphal Arch, European style sculpture and Western scenery.

Yu Jianxin, chairman of Jiangyin Supai garments Group Co., Ltd., said that the old factory area was a witness of the hardship of the parents, and the planning and architectural style were in line with the aesthetic standards of the parents. The new park was built after he took over the business, which reflected the preferences of his new generation of "Su faction" and symbolized the new road opened by the "Soviet school", so that customers and partners could feel the new look and vitality of the "Soviet faction".

"Only by constantly changing and innovating, can enterprises have lasting vitality.

Su Pai clothing group is an old enterprise. It can't be like some enterprises to split up and leap forward. We should "take a small step, not stop, and make progress every year."

Yu Jianxin said.

Group terminal

Marketing

Continue to carry out innovation and development.

The Soviet faction group was founded by Yu Jianxin's parents in the streets and streets 50 years ago. The main business is to produce professional clothing for domestic enterprises.

After being director of the factory, Yu Jianxin decided to enter the foreign trade market and the domestic terminal.

retail

The market, changing the past "one leg" to walk on the "three legs", greatly enhanced the enterprise's ability to resist risks.

The trinity of professional wear, foreign trade and terminal retail is developing synchronously. The management, design, style and service of the three have been used for reference, realizing the combination of complementary advantages and mutual integration, and greatly improving the specialization and level of their respective fields.

Moreover, on the basis of the mature professional clothing industry, SuPu group began to implement diversified and longitudinal development.

On the one hand, the Group invested tens of millions of yuan to enter the electronics industry, and realized the pformation from single product to diversified development direction. On the other hand, the group extended its industrial chain on the basis of the original professional wear industry, and launched the "Lafite childe" business casual men's clothing, with 30 to 45 years old urban elite fashion men as the main consumption group, using the trend.

Fabric

And exquisite tailoring techniques, with simple design and concise collocation to embody men's taste, highlight the wearable image of the wearer, elegant temperament, and fashion without exaggeration.

Once the brand was launched, it was highly praised by agents, distributors and consumers, and achieved rapid expansion in the domestic market.