Wangfujing Will Build The Most High-End Shopping Mall In China

"You can think of the international top brand here."

This is yesterday's Wangfujing international brand center laying ceremony, the project parent company Hongkong Land Group CEO Peng Yao Jia accepted an exclusive interview.

He also stressed that Wangfujing international brand center is not only Beijing but will be the most high-end shopping mall in China.

In the industry's view, if the Wangfujing international brand center can arrive in 2015, it will not only rewrite Wangfujing's high-end business ecosystem, but also change the CBD business "monopoly" of Beijing high-end.

The most high-end shopping mall

Put forward the idea of Wangfujing international brand center seven years ago.

In Peng Yaojia's view, the international brand center of Wangfujing is not only Beijing but also the most high-end shopping mall in the country. It will converge on the flagship store in the international front line.

Although he did not disclose the specific big lineup yesterday, he said, "I don't know why, because I didn't mention it.

Although it's just a joke, it shows Hongkong's ambitions for high-end business in Wangfujing.

This confidence comes from Hongkong's land and its rich brand resources of its parent company Jardine group.

In the central business district of Hongkong, Hongkong has a large number of real estate resources.

According to the website of Jardine group, it has abundant resources and experience in the retail department, consumer market, real estate and catering industry.

Changing "Golden Street" high-end ecosystem

Although there are at least three years away from the opening of the project, Peng Yaojia's statement that "you can think of the international top brands will be here" may have made the existing business leaders of Wangfujing street feel the crisis.

Huang Guoxiong, a famous business retail expert and professor of Business School of Renmin University of China, said that because the top brand entry rate is an important indicator of a city's commercial level, the Wangfujing street with high end labels is duty bound to attract international brands.

But in general, international brands will not win the number of stores like fashion brands, but will be cautious about site selection.

Once the Wangfujing international brand center has fulfilled its promise and built up a strong luxury lineup, it will definitely affect the high-end road of "neighbourhood" shopping mall on Wangfujing street, and will also rewrite the existing high-end ecosystem of Wangfujing street.

It has been reported that the same high-end Wangfujing Locke intime department store is about to start its brand adjustment. The target is also a luxury brand known to domestic consumers. Besides Lotte intime, Dongfang Xintiandi and Wangfujing department store are all large shopping malls that are being adjusted upward; the Beijing palace project, which is still in the preparatory stage, is also a high-end shopping mall.

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Can cure "big brand disease"?

It took many years for Hongkong to spend nearly 3 billion yuan to win the Wangfujing international brand center plot, but it took only half a year to build the land from the block to the foundation.

This reflects the urgent mood of Hongkong's land.

In fact, it coveted the focus of Wangfujing street for a long time.

As early as 2010, the chairman of the Jardine group met with the Beijing municipal government to exchange the investment and construction of the Wangfujing international brand center.

Since then, Jardine group has been close to the international brand center of Wangfujing.

During the period, the plot has tried many times to invite tenders, but both have been postponed.

Until last August, the development of Wangfujing, a Hongkong subsidiary company, was launched in the fierce competition.

In fact, the acquisition of high-quality commercial resources is only the beginning. The pressure placed on Hongkong's land is still not small. Abundant resources of big names may be a double-edged sword for Hongkong.

In the view of business experts, at present, because of the limited luxury brands that domestic consumers generally recognize, these brands have developed the "big brand disease".

When these brands enter some shopping malls, they will not pay rent for a period of time. Instead, they will ask partners to provide "unreasonable" requirements such as decoration fees.

If the Wangfujing international brand center, which is famous for many brands, can not cure the "big brand disease", I am afraid it will be overwhelmed by the expensive cost.

According to the information of Beijing land consolidation and storage center, the premium rate of Wangfujing international brand center plot is 4.2%, and the floor price is about 35 thousand yuan / square meter.