Speeding Up The Construction Of Fashion City In Beijing

China International

The development of garment industry is the comprehensive embodiment of human material civilization and spiritual civilization.

Throughout history, the "Kingdom of clothes" has become a symbol of national prosperity and strong people. Looking at the world, "fashion capital" symbolizes the international status of a city.

Paris, Milan, London, New York and Tokyo, the world's fashion capital is an international metropolis with developed economy, cultural prosperity and global attention.

Therefore, the construction of "fashion city" is not only related to the rise and fall of the garment industry, but also affects the coordinated development of regional economy and society.

First, "fashion city" and "famous clothing city".

"Fashion city" and "clothing city" are two different concepts. "Clothing city" is the manifestation of the modern garment industry's spatial agglomeration. That is, the scale of garment processing, clothing trade or fashion publishing in the urban area, and has an important impact on the urban economy, cultural life and clothing consumption market outside the city. The cluster formed by resource allocation is the basis of the "famous clothing city", while the establishment of the international, domestic or regional garment industry center (processing center, clothing center, fashion center) is the symbol of the formation of the "famous clothing city".

As the highest level of "clothing city", "fashion city" not only needs the basis of "garment processing" and "ready to wear trade", but also has the advantage of "fashion publishing" design innovation.

1, fashion center

Fashion center is an advanced form of garment industry agglomeration.

Fashion is a combination of modern technology and visual art, with strong characteristics of the times and humanities.

"Fashion industry" is an innovative expression of modern garment industry. It not only promotes the development and pformation of garment industry, but also leads the consumption fashion of social life.

The formation of "fashion center" depends on three major conditions: first, the foundation of fashion life, that is to say, to have the social background and the economic level of fashion consumption that converge today's technology and culture; two, the original design ability, to have a certain number of fashion companies and a number of innovative fashion designers; three, the scale of fashion publishing, "fashion publishing" is not only an important part of fashion life, but also directly affects the fashion and clothing consumption. The scale of "fashion distribution" marks the fashion status of a city.

In the Asia Pacific fashion circle based on the Asia Pacific Economic Circle, China's three largest cities, Beijing, Shanghai and Hongkong, will occupy an important position.

Beijing has strong brand promotion advantages and broad market space. It is a window of consumption for autumn and winter clothing and Northern China. Shanghai has an excellent business environment and strong industrial foundation, and is a window of consumption for the middle and lower reaches of the Yangtze River in China. Hongkong is an international hub linking Southeast Asia and Northeast Asia, and an important clothing trade and consumption center in the Asia Pacific region.

2, garment center

"Garment center" is the intermediate form of garment industry agglomeration.

The garment industry is a modern marketing mix based on garment processing and fashion design. It is the result of the balance between the scale efficiency of garment industrialization and the demand of emotional individuality.

Although "ready to wear" has become the mainstream of clothing consumption, and promotes the improvement of garment processing quality and fashion design level, it has become the main body of modern garment industry. Whether it is "fashion enterprise" or "processing enterprise", we must attach importance to garment management in the face of market competition.

Only by enlarging the intensity of product design and development on the basis of scale operation, garment processing enterprises can get rid of the primary competition in the processing trade of "raw materials and samples" and embark on the road of sustainable development of "product trade" or "single product management"; fashion enterprises must grasp the commonality of consumption and expand the wider garment market at the same time of personalized service, so as to stabilize their own fashion status; and the new garment enterprises can use capital and marketing advantages to combine the elements of "design" and "processing", and occupy the market share of garment through modern marketing methods such as acquisition, holding or creating brand.

With the development of economy and the improvement of processing level, China's clothing industry will turn from processing advantages to product trade and brand management, especially the three cities of Beijing, Shanghai and Hongkong and the central cities of coastal developed areas, and will gradually develop into a famous "clothing center" in China and even the world.

3. Machining center

"Machining center" is the primary form of garment industry agglomeration.

Garment processing industry is the foundation of modern garment industry and the primary product of the process of social industrialization. Today, when human society enters the post industrial society, the cluster of enterprises with labor resources and cost as the focus of competition has gradually shifted from developed and developed areas to developing countries and economically backward areas.

After 20 years of scale expansion, our country has established a large scale and complete clothing processing system. The processing capacity ranks first in the world, becoming the leading garment processing power, and forming a group of "enterprise clusters" and "processing centers" mainly in the Pearl River Delta and Yangtze River Delta region.

China's per capita GDP has just exceeded 800 US dollars, and the economic gap between East and West is relatively large. In general, it is still a developing country. Labor resources are still our competitive advantage in the international division of labor in economic integration.

Therefore, whether in the international market or in the domestic market, "garment processing" is still the pillar of China's garment industry for a long time to come.

With the development and progress of society, the dual demand of popularization and individuation of clothing consumption will lead to the two-way development of garment processing to scale, industrialization, miniaturization and fashion.

The development direction of China's garment processing industry is no longer total expansion, but to give full play to the advantages of labor resources. On the one hand, we should develop "large-scale, specialized and low-cost" garment processing clusters in suburbs and towns, promote regional economic development and industrialization and urbanization process; on the other hand, cultivate "small batch, multi variety and high quality" city processing enterprises, promote the development of fashion industry and brand management, and at the same time, we should actively prepare for the pfer of low value-added products from east to west according to the needs of industrial restructuring in economically developed areas.

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Two, the necessity of building "fashion city" in Beijing.

Beijing, as an international metropolis, promotes the development of clothing and related industries with the construction of "fashion city". It not only helps to demonstrate urban civilization, further enhance the international and domestic status of the capital, but also is conducive to the adjustment of its industrial structure and the development of the urban economy.

Its necessity lies mainly in the following four aspects:

1, shape the image of the city and inherit the concept of "Humanistic Olympics".

2, optimize industrial resources and promote the development of urban economy.

3, lead life style and stimulate urban consumption demand.

4, strengthen the sense of innovation and enhance the competitiveness of cities.

Three. The foundation of Beijing's "fashion city".

To build a fashion city, Beijing has an excellent cultural environment, a good industrial foundation and a broad market space.

1, industrial clusters

After years of development and adjustment, Beijing garment industry has formed a relatively complete industrial system, and has shown obvious cluster advantages especially in garment trade and fashion distribution.

Clothing processing: Beijing currently owns 1373 textile and garment enterprises, employing 167 thousand people, accounting for 15.6% of the total number of manufacturing workers in the city, and sales income of 10 billion 180 million yuan in 2001, accounting for 12.6% of local industry, 3 billion 660 million yuan for export delivery, 45.5% for local industries, and initially forming a certain scale garment processing cluster in Shunyi, Daxing and Pinggu.

Garment trade: Beijing has not only the clothing retailing system including department stores, franchised stores, street stores and supermarkets, but also has formed several large wholesale clothing markets, and has become an important clothing distribution center in the northern region.

All kinds of costumes and costumes held by the national industry and professional organizations have further consolidated the status of the garment trade center in Beijing. Various trade companies and Beijing merchants have communicated the trade channels between Beijing and other countries.

In 2001, Beijing's clothing retail sales amounted to 19 billion 310 million yuan, and garment export earned 1 billion 120 million US dollars.

Fashion Publishing: with the development of the economy, fashion publishing has become an important part of the cultural and fashion life of the capital. Especially after the 1997 China International Fashion Week, a large number of fashion designers, fashion models and famous brands all over the world gathered in Beijing every year to display the latest fashions or garments. Beijing has already become the leading international fashion publishing center.

2, economic level

As the economic center of the "greater Beijing metropolitan area", Beijing has less economic aggregate than Hongkong and Shanghai, but the per capita GDP has exceeded 3000 US dollars, reaching a moderately developed level.

In 2001, Beijing's local fiscal revenue was 45 billion 400 million yuan, the per capita disposable income of urban residents reached 11578 yuan, while the per capita clothing consumption level ranked first in the country, which was 755 yuan.

3, market space

Beijing is a consumption window for international metropolis and Northern China, with strong market radiation capability and favorable external trade environment. The development of clothing and related industries has broad market space.

Regional consumption: Beijing has an existing population of 13 million 820 thousand, including two triangular areas of Beijing, Tianjin, Tang Hejing, Jin and Bao in the metropolitan area of Beijing, with a population of about 40 million. The huge consumer market will bring vitality to the development of Beijing's clothing and related industries.

Domestic trade: as a consumer center in the northern region, Beijing's market power affects most parts of northeast, northwest, Bohai Bay and the Yellow River basin, with a population size of about 400 million. This will bring huge business opportunities to Beijing's apparel trade and related industries.

International Trade: with the hosting of the Olympic Games and the improvement of the urban infrastructure, the level of internationalization of Beijing has been continuously improved, and the influx of multinational corporations and international trade companies has brought new growth to the foreign trade of Beijing's clothing and related industries after joining the WTO.

4, cultural advantages

Beijing is an ancient historical capital with a long history of 5000 years in China. Beijing is a modern metropolis that converges the elite of today's cultural and artistic circles. Beijing is an international family, blending the traditional cultures of all races and peoples in the world.

Institutions of higher learning and research institutes in Beijing are gathering. In 2000, the volume of research funding and scientific and technological achievements accounted for 33.17% and 21.56% of the total respectively.

5, capital advantage

Beijing is stationed in the diplomatic missions of various countries in the world. It is an important stage of international politics. Beijing attracts the media from all over the world and is the center of information dissemination. Beijing is a powerful backup force for the construction of "fashion capital".

Beijing has 3 million of the floating population every day, accounting for 52.75% of the country's information.

6, the Olympic opportunity

The success of the bid not only marks the enhancement of China's national strength and the promotion of Beijing's international status, but also will promote Beijing's economic development and social progress.

Regardless of the preparation for the Olympic Games before 2008 or the impact of the Olympic Games after 2008, it will accumulate huge intangible assets for Beijing's urban development and attract more people to pay attention to Beijing, so that Beijing will become the focus of global attention.

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Four. Suggestions on the implementation of Beijing's "fashion city" construction

The construction of "fashion city" will have a far-reaching impact on the city's economic, cultural life and industrial development. Enterprises, governments and all sectors of society should pay attention to and support it.

However, we should also see that the formation of "fashion city" has its inherent law. Beijing should choose the development direction according to its own economic foundation, industrial status, culture and resource advantages.

1. Goals and processes

Beijing should make full use of the Olympic opportunity to create a fashion city image and strive to build Beijing into a famous fashion capital in the Asia Pacific region in 10-15 years, thus establishing Beijing's fashion status and the famous brand image of BEIJING.

The first stage: capital construction and policy guidance (2002-2005 years).

During the "fifteen" period, we should combine the "Olympic Games" project to improve the infrastructure construction of Beijing's fashion city. At the same time, we should make relevant industrial development policies, intensify the propaganda of fashion construction, and create a fashionable atmosphere of "Humanistic Olympics, fashion capital and Beijing famous brand".

The second stage: cultural prosperity and industrial expansion (2006-2008 years).

"Olympic Games" is a "locomotive" for Beijing to enhance its international status, display its ancient capital and develop its capital economy, and is also a rare historical opportunity for Beijing's fashion city construction.

With the improvement of the "fifteen" infrastructure and the successful hosting of the "Olympic Games", Beijing's clothing industry will enter a rapid expansion period of "cultural prosperity and brand convergence".

By 2008, Beijing will assemble a group of enterprises with a sales income of more than 500 million yuan, and a large number of fashion companies and famous clothing brands. The clothing industry will become an important urban industry to stimulate Beijing's economic growth and expand employment.

The third stage: the formation and development of "fashion capital" (2009-2015 years).

After the Olympic Games, Beijing will become an internationally famous fashion city. The "Beijing fashion" is even more attractive to the world. The "BEIJING" brand will be accompanied by the birth of the new world fashion capital and from China to the world.

2, thinking and planning

The basic idea is to balance the resources, advantages and industrial foundation of Beijing. The development of Beijing fashion city should be based on reasonable scale, strengths and weaknesses, and follow the development idea of "cultural advance, trade promotion and industry promotion".

Project planning Beijing should combine "Olympic Games" project and urban pformation to perfect the planning and construction of "fashion center, professional block and Industrial Park", and establish the city image of "fashion city".

Logo project of fashion center "fashion city".

Including: Fashion Museum, fashion library, design center, technology center, publishing center, exhibition center and other public facilities, as well as professional office buildings for fashion designers, fashion enterprises and related enterprises and institutions, so as to gather talents, information, resources and technology in fashion and fashion industry, and create Beijing's fashion status.

The promotion project of "fashion city" in professional blocks.

According to the commercial layout of the city, we plan several key clothing blocks: a famous street, a fashionable street and a leisure street.

In order to attract international and domestic well-known brands to stop in Beijing, build "BEIJING" brand, and promote the operation and development of Beijing clothing and related industries.

The extension project of "fashion city" in industrial park.

According to the intensity of the existing clothing industry and the district and county industrial development plan, the garment industrial parks that have been planned and developed by Shunyi, Daxing, Tongxian, Pinggu and other counties have been mainly supported, and supporting garment processing and accessories and logistics storage bases have been set up to drive the development of the rural economy and the urbanization process.

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3. Policy and Implementation

The construction of "fashion city" is a long-term strategic move. It will stimulate the development of Beijing's economic and cultural industries and social consumption needs, and should be included in the overall planning of Beijing's economic and social development.

Policy guidance and policy guidance are the strong driving force for the construction of "fashion city", especially the initial stage. Financial support and industrial policy are the most effective means.

The financial sector is 42 yuan.

Financial support is an indispensable policy direction for the construction of "fashion capital" in Beijing.

Before 2008, the municipal finance should arrange a number of special funds every year, focusing on supporting design innovation, market expansion and brand management.

To regulate industrial policies.

The municipal government committees should formulate the industrial development policies for fashion city construction and the investment and development policy of "fashion centers, professional blocks and industrial parks", implement division of labor and clarify project responsibilities, and solve major problems in industrial development and project construction.

Organizing and ensuring the construction of "fashion city" in Beijing is a comprehensive systematic project. It involves many fields such as industry, circulation, culture and art, planning and publicity. Only by establishing cross industry and cross departmental work bodies can the effective implementation of planning be ensured.

It is suggested that city leaders take the lead in setting up the "leading group of Beijing fashion city construction" to coordinate the work process and project construction of departments and units, so as to avoid multi headed leadership and redundant construction.

The leading group members should include the Municipal Economic Commission, the Commerce Commission, the science and Technology Commission, the planning, the propaganda, the relevant district and county leaders, and the municipal government expert advisers.

In the fashion center, the leading group has instructed the Municipal Economic and Trade Commission to formulate project proposals and cooperative development agreements, and organize investment negotiations and project preparation.

The project can adopt a combination of "non business" and "operational" investment, and Beijing will provide joint development of land and development policies with relevant professional bodies of the central government.

The professional district is instructed by the leading group to set up a project group of the Municipal Committee for the establishment of the urban district, to formulate a block reform proposal and a storefront investment regulations, to rationally plan, actively guide and effectively supervise.

The industrial park is instructed by the leading group to set up a project group of the Municipal Economic Commission and the relevant districts and counties, to formulate plans and plans for the parks, and to coordinate supporting policies and public services.

Industry promotion will be carried out by the Beijing clothing and textile industry association to specifically implement the purpose of the municipal government's special funds for finance, focusing on supporting design innovation, market expansion and brand management.

The national professional and trade organizations that actively unite in Beijing will mobilize talents and resources from all over the country to jointly serve the construction of fashion city in Beijing.

Make full use of the professional activities that have already taken shape and impact, fashion week and other professional activities to establish an open and civilized international image of Beijing.