"Go To Stock To Find Factories" -- Local Shoe And Clothing Enterprises Go Mainstream Inventory Mode

A few days ago, many brands in Quanzhou. clothing The news that the company intends to hold a large-scale "brand experience meeting" has attracted the attention of the industry. Some experts say that this brand experience will open up a new model of "decent" digestion of parts of Quanzhou's clothing enterprises, but in the long run, the current domestic and foreign popular factory shops (including discount stores) are still local. shoes Take the mainstream mode of enterprise inventory.

　　 There are more and more discount shops in factory stores.

Over the past two years, careful readers have found that in Quanzhou, there are more and more discount stores for sports brands. These stores are not the latest ones, but the prices are very attractive, even cheaper than those on the Internet, attracting many young people who love fashion but are not well-off at hand.

At the same time, the factory stores of each clothing brand will also hold various kinds of special sales meetings before and after the Spring Festival every year, attracting many consumers. Mr. Cheng, a member of the public, worked in a public institution in Quanzhou. During the Spring Festival last year, he went shopping at the factory store in the city. A coat that sells for more than 800 yuan in a department store sells for less than 200 yuan in the factory store, which makes Mr. Cheng feel very cost-effective. Although the style of clothes is not up to date, "men's clothes are of the same style, and people can't see the style of the year when they wear them." Mr. Cheng said with a smile.

Like Mr. Cheng, Mr. Weng will go shopping in some factory stores. He said, "though the style is old, it does not feel worn behind." More importantly, compared with the original price of three hundred or four hundred yuan, these garments cost only about one hundred yuan.

Quanzhou City Spin Shi Zhengzhi, Secretary General of the clothing trade association, said: "many factory shops and discount stores are now becoming places for dealing with order goods and off-season clothing. Ultra low prices have become Taobao shrines for many consumers."

　　 Forced shop shop mode

Shi Zhengzhi said, a few years ago, when Quanzhou native Shoes and clothing brand At the stage of development, we only want to expand the scale faster. Therefore, many enterprises have implemented the expansion mode of franchised stores. However, with the maturity of brand operation, there are many malpractices in the franchised store mode, such as confusion of stores and unequal prices. Therefore, the mode of direct shop has been promoted. Self owned stores have been increasing in the whole country, and to a certain extent, it has fuelled the current high store rent.

In some developed areas of the country, the shoe and clothing brand stores have been competing with each other. The types and prices of the goods sold by the stores are much the same, and have evolved into homogeneous competition.

Generally speaking, when new products are first listed, they will sell ten percent off or the original price, but they will drop to twenty percent off in a month. If there is a large quantity of goods at a time or products are not popular, there will be a lot of inventory, even if the normal sale will be in stock. " An operator of a direct shop told reporters. "Enterprises need to rely on some channels to digest inventory. At this time, opening factories and discount stores in an area can help many stores solve problems." Yang Shuqing, a professor of business administration at Huaqiao University, said.

Because the location is different, the price of factory stores and discount stores has great advantages compared with the exclusive stores. For manufacturers, this is also a good way to digest their inventory in situ in the process of "de franchising" in recent years. At the same time, it will not affect sales of other products because of low price promotion. It is reported that the mode of factory shops has become very popular abroad.