Jinjiang Shoe Enterprises Build Global Brands And Become Famous All Over The World

< p > the general tribe in the hometown is the foundation of Jinjiang entrepreneurs. At the same time, they did not stop the pace of brand internationalization.

In the past 20 years, Jinjiang businessmen have taken their costumes, sports shoes and food from their hometown to the world to realize the dream of dancing with international famous enterprises.

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< p > < strong > overseas layout brand is known as < /strong > /p >

< p > sponsoring international competitions is a channel that is known as "a href=" http://www.91se91.com/news/index_cj.asp "Jinjiang brand" /a ".

In the sports industry, this summer, Anta, 361 degrees, Jordan, Lu You and other Jinjiang brands invariably focus their attention and energy on the London Olympic Games, and gradually achieve the established brand marketing plan.

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< p > Anta sponsored the Chinese sports delegation's award dress; 361 degrees designed the uniforms and award suits for the delegations of Belarus, North Korea, Croatia, Maldives and Kuwait, and provided professional competition equipment for 5 Chinese national teams such as the Chinese national hockey team, providing exclusive equipment for the Olympic stars and providing equipment for the Olympic Games reporting group; Jordan sports designed the award dress for the three teams of Kazakhstan, Turkmenistan and Mongolia.

Jinjiang brand's "London show" has been staged repeatedly, which has further promoted the global visibility of the individual brand and the regional brand of "Jinjiang shoes and clothing".

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< p > apart from the brand layout of the leading brands, many foreign trade enterprises have also gone out.

It is reported that under the guidance of the government's organization, this year, a number of enterprises in Jinjiang join together to participate in the overseas trade exhibitions such as the brand Quanzhou Xiangjiang row, the Las Vegas clothing exhibition and shoes exhibition, the Dusseldorf Dusseldorf international shoe exhibition and other overseas trade exhibitions. They also go to Poland, Czech, Hungary, Canada, the United States and other places to conduct business expedition activities, understand the latest trends in the export market and actively expand the market.

At present, Jinjiang enterprises set up a range of points including Eastern Europe, Russia, Australia, the United Arab Emirates, South America, France, Germany, the United Kingdom, and China's Hongkong and Taiwan.

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< p > < strong > capital flows ahead of the sea, < /strong > /p >

< p > how to make the brand popular in the international market and how to get more support for the internationalization of enterprises? Jinjiang entrepreneurs know that it is far from enough to build the market by laying the channels alone.

Capital market, the strong guarantee of this enterprise has become another important step in the process of internationalization of Jinjiang enterprises.

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From P in 2007, the Singapore Stock Exchange has attracted many Jinjiang enterprises such as China Sports International (wild sports), Fuxing Group, alligator, Taishan technology and so on. It has been listed in the textile, clothing, footwear and shoe materials industries. It has become the best overseas listing channel for Jinjiang enterprises after the Hong Kong stock exchange.

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< p > 2009, Jinjiang's capital wave first crossed the Pacific Ocean, and hide Dragon (China) Co., Ltd. in the "a href=" http://www.91se91.com/news/index_p.asp "American" /a "NASDAQ trading hall ringing the listing bell; then, the cable shoe industry, fast-paced landing in Germany, completed the Jinjiang capital territory's breakthroughs one after another.

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< p > from Hongkong, Taiwan, to Singapore, South Korea, Malaysia, to the United States, Germany, and Jinjiang business owners, the global perspective and sensitive smell of the beach capital market are amazing.

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< p > < strong > < span > id= "1354848583344S" style= "display: none" > /span > acquisition agent is more "international".

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When p strong > /strong > has been operating in the overseas capital market, Jinjiang enterprises continue to depict their respective "a href=" http://www.91se91.com/news/index_s.asp "internationalization" /a "blueprint", and capital filled entrepreneurs begin to disseminate their brand culture and business operation mode through cooperation with international brands.

Acquisition and agency further set up the "international norm" of Jinjiang brand.

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In 2009, by purchasing the trademark rights and franchises of sports brand FILA, Anta became the first international brand enterprise in the Quanzhou sports brand. XTEP, the brand of Disney Sports, continued to follow the fashion movement route. Over the years, seven wolves and French designers collaborated with the high-end brand "SEPTWOLVES". Last year, Kenna bought Kenna and embarked on the road of acting as an international luxury brand. "Nine herding king" met the different needs of consumers by purchasing different high-end European style men's wear brands with different positioning and styles.

At present, there are dozens of adult and children sports leisure brands such as Disney Sports, SKECHERS, crocodile shirt, camel, jubilant, Altman, Spiderman, Naruto and so on in the hands of Jinjiang enterprises.

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< p > "the purpose is not only to increase the channels to create profits, but also to draw advanced management experience from the process of cooperation with international brands."

Many entrepreneurs in Jinjiang say that cooperation has widened marketing channels and boosted the international growth of brands.

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In the process of cooperation with the international giants, Jinjiang entrepreneurs have also realized that a brand must be "focused on national culture and remain broad-minded" if it wants to go to the world. Only with cultural output, can the culture of the brand be embodied in the product, so that the layout of the international visual field can be fully integrated with the local culture, and the strength of the brand will be deeply rooted in the hearts of the people.

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