Chongqing Style Clothing Has Blown The Horn Of Baotuan To Enter The International Market.

More than 300 bosses together to create Chongqing faction clothing Brand, Deng Yi, President of Yuzhong Xie Yu clothing association, is the leader.

 

General manager of Chongqing port clothing company. Yuzhong District Association Chongqing Garment Association President Deng Yi

Deng Yi said that before the Chongqing clothing imitated Guangzhou, Hangzhou, Wuhan market clothing styles, now, Chongqing faction clothing turned into Hangzhou, Han school and other clothing imitation object, Chongqing faction boutique clothing city, every day can see pile up into the hills to send out to the big parcel. In the market, every day we can see the foreign market to explore the "doll" of the style. The real estate clothing of Chongqing can finally be openly and externally stated, "this is the clothing produced by Chongqing".

4 years ago, the clothing manufacturers in the Chaotianmen market lived on imitation goods. Today, Chongqing clothing has become the object of competition and imitation in the national clothing market, and the banner of Chongqing faction is calling the whole country. Yesterday, the general manager of Chongqing port clothing company and Deng Yi, President of Yuzhong Association Xie Yu clothing association, told reporters that Yu faction clothing has already blown the horn of Baotuan to enter the international market. {page_break}

　　 The little tailor went to Chaotianmen.

Speaking of Deng Yi, few of the clothes owners in Chaotianmen do not know him. He is not only the general manager of Chongqing port clothing company, but also the president of the Yuzhong Association of Chongqing Garments Association.

After graduating from high school after 17 years old, parents had the idea of having a meal in the countryside, so that Deng Yi could follow a local tailor. clothes On the day of the rush, master and apprentice placed two sewing machines on the crowded streets of the crowds and lived on clothes. Because Deng was more willing to learn and to be good at observing, he soon went to school, and he began to take up business on the street alone.

"At that time, the clothing styles were relatively simple, men's Tunic suits and female bell bottoms." Deng Yi began his career in clothing since then. He has been a small tailor in the past 8 years.

However, Deng Yi was not willing to be a little tailor. He had more ambition. When he heard that Chaotianmen's clothing business was well done, he resolutely turned off his little tailor shop and made a big break in Chongqing.

In 1992, Deng Yi, 25, rented a booth for the wholesale clothing business in the Roof Garden Trading Area of Chaotianmen. Although there were only a few square feet, Deng Yi was not excited to sleep well for several days.

At that time, he was the same as other wholesale bosses. He rented a house, bought 10 sewing machines, hired several workers, saw what styles were sold well, immediately went home to play boards, and worked with several workers overnight. On the second day, this style of clothes appeared on the stalls and sold well.

　 　 Chongqing style clothing Have a family

"Many people can't understand how hard it is to make clothes." Point to a cigarette, Deng Yi slowly said, the boss and workers sleep together in the factory, usually a room, below is a sewing machine, the above is a separate loft, the attic is full of cool boards, once the work comes, the boss and workers turn over from the cold board to start work. This kind of work is in a house, the image of the local people is described as "honeycomb briquette".

With the transformation of the old city and the construction of the city, it is no use to rent "honeycomb briquette". Deng Yi, along with many fashion owners, is looking for a new factory everywhere with pots, pans and sewing machines. In 18 years, Deng Yi has moved 7 times.

"The cost of moving is getting higher and higher. Every move will cost 30-50 yuan." Deng Yi calculated the accounts to reporters. The 7 move would cost 2 million 800 thousand. The amount of money could completely build a modern factory with a certain scale.

In addition, Deng Yi is also frustrated to find that at that time thousands of clothing bosses in Chaotianmen were living by copying and imitation of goods and goods in Hangzhou, without their own brands. Even if they were processed for large brands, they did not dare to say that this garment was produced in Chongqing outside. Chongqing's clothing road was narrower and narrower.

"In 2008, two rivers opposite the Chongqing hotel. Clothes & Accessories The city has to be sublet. I think about it for a few days. There are widely distributed clothing in Guangzhou, Hangzhou has Hangzhou style clothing, Wuhan has Han style clothing, why can't Chongqing have the Chongqing style clothing, I look for several familiar bosses to discuss, we hold together this clothing city, renamed Yu faction fine clothing city, we must hold together to start the banner of Chongqing faction clothing. In the second year, the Chongqing style boutique clothing city joined more than 300 bosses, so that the Chongqing style clothing finally had its own home. We all voted Deng Yi as the president of the Yuzhong Xie Yu clothing association. {page_break}

　　 Chongqing style clothing is calling the whole country.

At this point, Deng Yi and a large group of bosses understood the strength of the tug of war, and they began to run for the new industrial cluster of the new factory area. Last year, the Chongqing Banan textile and garment city project was approved in the wooden hole in the wooden area of the city of Shandong. The overall planning of the garment city is 7 square kilometers, and the first phase starts 2 square kilometers. The production, research and development, display and electronic commerce of accessories and related industrial chain accessories will be concentrated here.

With the sales platform of Chongqing style boutique City, the old workshop has become a big factory, and the costumes and beautiful clothes, Oman Till, sang Li Ya, tiwang Wang, and so on, all of Chongqing's clothing brands have sprung up like mushrooms. Yu faction has its own clothes. Designer The modern processing equipment has seen tens of millions of sales, or even hundreds of millions of famous brands, and some designers of garment enterprises have reached hundreds of thousands of monthly salaries, greatly exceeding those of coastal cities such as Guangzhou.

"I used to sell three or forty pieces of clothing every day before I was very happy. Now, when it's good, we can sell three or four thousand clothes a day." Because of its fashionable style, fast change and good workmanship, Chongqing style clothing is popular in the national market and exported to Harbin, Shenyang, Guangzhou, Shenzhen, Lanzhou and other national markets.

　 Chongqing style clothing enters the international market

The opening of the domestic market, cheap and inexpensive Chongqing clothing also began to gradually contact with international orders. "Our company and several other companies have foreign orders every spring, summer, autumn and winter." Deng Yi said that these orders were mainly introduced through the intermediary market in Beijing, and the orders were mainly from Russia and Southeast Asian countries. "Our vision should be placed in the international market. From now on, the Chongqing style clothing will officially blow the horn of entering the international market." There are several voices in Deng Yi's clarion call.

First of all, the Chongqing textile and garment city located in wood cave, Banan, Deng Yi said that there are not only modern garden style garment processing plants, but also all the raw materials and accessories sold from the national apparel industry chain, as well as an international platform for displaying clothing and an e-commerce platform. After the construction of the garment city, an international fashion culture festival will be held every year to make the Chongqing garments conform to the international fashion industry. The second is to invites famous foreign countries. Fashion Designer Come to Chongqing to enhance the design ability and grade of Yu faction.

In July this year, Deng Yi and more than 50 Chongqing clothing business owners held a tour to South Korea to inspect the East garment city of Seoul, Korea, and exchanged talks with Professor Cui Caihuan, the head of clothing city. Last month, Xu Yongjiu, director of the China and Korea fashion Talent Development Institute and Liu Huiyu, director of brand designer, visited and discussed cooperation with Chongqing.