2010&Nbsp; South Africa World Cup Shoes And Clothing Summary (2)

In the early April, when the clothing workers of Zhuji foreign trade company in Zhejiang finished the last batch of "World Cup" sportswear sportswear, business manager Cheng Qifu could not help sighing.

After 8 months of overtime work, 120 thousand world cup products, including nearly 120 thousand yuan fans, wrist protector, football socks and shout flag, have been pported to Germany continuously from Zhejiang.

The order to Cheng Chi Fu is Germany's van Di Ya company, and is also the special contract of the world cup.

"Then we have the opportunity to receive second orders."

Cheng said.

Although the title of the "World Cup" on the head of Zhuji foreign trade company is very honoured, "the profit of the actual order is very low, especially the second batch of orders, which is not affected by the appreciation of the renminbi, and the company basically has not made any money".

Cheng Qifu was rather helpless.

Received a large "World Cup" orders, but did not earn much money, as well as Ningbo lion Dan group.

"We processed 1 million German football fans for Adidas.

We have been working overtime for 4 months due to the late confirmation of the order.

But profits are even lower than those of ordinary orders, and are basically at the stage of maintaining peace.

Although there is not much "oil and water" in the "World Cup" of clothing enterprises, the large number of Chinese enterprises are still scramble for it.

Cheng Qifu, manager of Zhuji foreign trade company, said: "at first, van der" did not confirm the order immediately, because three or four enterprises were bidding at the same time.

After several rounds of elimination, we won the order on the lowest price. "

Even so, Zhuji foreign trade company still lost a "World Cup" T-shirt order, but Cheng Qifu did not feel sorry: "T-shirt production profit is lower, T-shirt export also need to purchase quotas, so no talks."

As a matter of fact, a Burma garment processing factory, which competed with Zhuji foreign trade company, got the order of the large "World Cup" T-shirts easily.

Compared with Chinese enterprises, the Burma garment factory does not have an advantage in the cost of raw materials (they buy raw materials for T-shirts in China), but in terms of labor costs and quotas, Burma enterprises have far more advantages than Chinese counterparts.

In 2005, the United States and Europe imposed anti-dumping policies on low-end products on Chinese textiles. The Chinese government had to use quotas to restrict the export of some textiles.

Export enterprises must obtain quotas through competitive bidding.

"This undoubtedly increases the export cost of Chinese textiles, especially the sporting events such as the world cup, which will only be put into China by fans who are low value-added products."

Ming Liang, the boss of Zhejiang clothing enterprise, has no sense of "big deal" and "low profit" business in the world cup. "Southeast Asian clothing companies are beginning to participate in the competition of low-end products, which makes the business of the world cup worse."

It is not a long-term business that received Bisquit's "World Cup" 35000 tie orders in 2002. It has little interest in the 2006 World Cup necktie processing order.

"The 2002 World Cup orders are tight and low profits, so this year the company did not aim at the world cup again."

According to its insiders, "the enterprise production line has been placed on other products."

The reason why enterprises bid for the "World Cup" clothing processing orders almost all enterprises have expressed an idea to reporters. "This is a good opportunity for enterprises to gain popularity, but in the case of quota system and rising costs, this is not a long-term business."