361 Degrees To Establish The Status Of World Sports Brand Leader.

In November 21, 2008, 361 degree (China) Co., Ltd. held in Shangri-La grand hotel. 361 degrees Signing the 2010 Guangzhou Asian Games senior partner press conference, "361" denounced a huge sum of money from many domestic and foreign sports brand competition to stand out, officially become the Guangzhou Asian Games (sports clothing) senior partner. At that time, some experts said that this time 361 degrees The successful sponsors of sporting goods in the Guangzhou Asian Games have not only fully displayed their strong brand strength, but also provided a good example for the development of China's sporting goods industry in the post Olympic era. The future Chinese national sports brand will continue to rely on the major sports events, accelerate the internationalization process with more professional product technology and stronger brand value, and surpass the top sports brand of other countries, and establish the status of the world sports brand leader.

Xia Youqun, assistant president of 361 degree (China) Limited, said that China has become the world's attention sports superpower no matter whether it is the Beijing Olympic Games or Guangzhou Asian Games. Like the athletes who win gold and silver, the vigorous development of China's sports industry has also made a large number of national sports brands grow rapidly, and gradually become the focus of attention in the large sports events. Shortly after the Olympic flame was extinguished in Beijing, 361 degrees We have already cast our eyes on the wider opportunities in the post Olympic era. "Flying in a strong competition pattern and winning the local Asian Games will benefit from the strong brand resources accumulated by the 361 degree win in the Olympic business circle and provide an excellent platform for Chinese national brands to take off again in the post Olympic era. The huge sponsorship of the Asian Games is not just a question of capital in our view, which contains more the value of Guangzhou Asian Games for the future development of Chinese sports, and the strength that we represent the rising Chinese national sports brand to the world.

Xu Ruisheng, deputy mayor of Guangzhou and Deputy Secretary General of the Guangzhou sub organizing committee, believe that after the successful hosting of the Asian Games, there are a large number of first-class enterprises. They have grown up with the brand of the Asian Games. Sponsoring the Asian Games is one of the effective ways to enhance the brand and enhance the competitiveness of enterprises. Guangzhou Asian Games and 361 degrees hand in hand cooperation, we can make full use of the 361 degree advantage brand characteristics, all-round dissemination of Guangzhou Asian Games hosting concept and brand image. With the support of 361 degrees, the Guangzhou Asian Games will become a glorious stage for Chinese athletes to show their valour and heroic posture.

It is understood that the 361 degree (China) Co., Ltd. as one of the largest sporting goods enterprises in China, has a series of honorary titles such as "China famous trademark", "China brand" and "China's 500 most valuable brand". In 2007, at the Walton business school, the CCTV global information list and the economic observer and Tencent jointly selected the "impact China" annual selection, 361 degrees and the world's top 500 enterprises won the highest award, "the impact of China's annual Creative Marketing Award", and become "the youngest and fastest growing brand in the selected enterprises". Also last year, 361 degrees continued to conclude TOP partnership with China's national badminton team, and established the world's badminton men and women No.1 player Lin Dan and Zhang Ning as the endorsement of the image of 361 degree enterprising spirit, highlighting the spirit of 361 degree sword international sports brand.

At the same time of brand building, 361 degrees always focus on the mass sports business and regard the national fitness campaign as the responsibility. It has sponsored a series of important social sports activities such as "361 degree entertainment basketball", "Chinese University Basketball Super League", "06-08 Xiamen International Marathon race", "Zheng Kai International Marathon", "2008 National Diving Championships Olympic trials" and many events to become the sports brand that many domestic sports fans love to see.