The Four International Fashion Week: Making Money Is Fashionable.

In the past month, the busiest industry in the world is probably the fashion industry, followed by 2012 autumn and winter.

In March 7th, as the fashion week in Paris came to a close, the fashion feast, which was opened from the New York fashion week in February 9th, was a perfect collection.

From February 17th to 22nd is the time of London Fashion Week, followed by February 28th to March 7th fashion week in Paris. This fashion gathering across the Americas and Europe finally ended in Paris, the fashion capital of the world.

At the moment, New York, London, Milan, Paris fashion week and the world's four largest fashion week, each year held two times, February Autumn Winter Fashion Week held in the year, September the following year of the spring and summer fashion week.

Although autumn and winter fashion week is more influential than not spring and summer fashion week, the revelry in the fashion world after the gloom of the global financial crisis has attracted the attention of people in the world fashion circles and has come to the above four fashion Zhou Xiuchang "pilgrimage".

In fashionable areas, there is no need for the performing stars to show their faces and compete with the show models for media attention and audience's attention.

In recent years, the Performing Arts women in the mainland have been competing in the major international fashion week show, becoming a landscape on the major fashion week.

Some people joked that Chinese stars were running after the fashion week, while media reporters chased the Chinese stars.

The core purpose of fashion week is fashion show.

But there are also some groups of fashion week to attract the public's attention, specifically, to attract advertisers' attention.

According to Zhang Pu, there are more and more channels for mainland Chinese actress to go to fashion week, but for Fashion Week itself, they prefer highly influential celebrities.

The star's brokerage firm will find some.

Han Songluo believes that for stars, participation in international fashion week and other fashion activities are for long-term returns.

In fact, "acting and singing are only a small part of the income for female stars, and more of their income comes from advertising, endorsement and other activities.

Female stars get together with international fashion week just to increase their exposure rate, make themselves closer to internationalization, hook up with fashion symbol and get the title of fashion actress.

By participating in the top fashion week, they can also enhance their soft power in endorsement, in order to get more high-end and more endorsement opportunities.

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Gao Yuanyuan's participation in the international fashion week this year is a bit like a "Haste". London, New York and Milan do not talk about it. One Milan sees 6 shows.

Exposure is frequent.

Domestic frontline actress is busy not only in fashion week, but also in many international brands, such as Xun Zhou, who has won the fashion endorsement of CHANEL.

Han Song, a famous entertainment commentator, confessed to the media that the relationship between fashion circles and stars is actually a mutually needed relationship.

He said: "the fashion circle is actually a high-end, professional circle, which has a distance from ordinary people. This requires participation of stars. First, it can be used as an embellishment of fashion shows, and secondly, to narrow the distance from ordinary people."

According to statistics, in from February 9th to 16th, during the New York fashion week in New York, 500 fashion shows were held in New York, attracting more than 200 thousand people to visit the country.

Not only has the city's tourism industry been promoted, but a steady stream of orders will also boost local economic development.

According to officials of the New York municipal government, the two fashion week this year will generate 865 million dollars for New York.

According to the information provided by the New York municipal government, more than 500 fashion shows are held in New York every year, attracting 230 thousand people to watch.

At present, there are more than 900 fashion companies in New York, employing more than 170 thousand employees, accounting for 5.7% of the labour force in New York, and bringing nearly $2 billion a year to New York.

In the international fashion world, New York fashion week has a strong commercial flavor, while London Fashion Week is famous for its non mainstream.

This year coincides with London's hosting of the Olympic Games and the Queen's accession to the throne 60th anniversary. British government officials rarely attended the fashion Zhou Xiuchang. The most important reason is that the prevailing British fashion is popular in the major boutiques.

In response to the international trend, people in the UK say that London Fashion Week this year is the key year for British fashion brands to win a place, and turn good ideas into products.

Tillman, chairman of the British Fashion Council, said that the fashion industry contributes nearly 21 billion pounds of revenue to the UK every year, 2 times that of the chemical industry.

During the London Fashion Week, some brands received nearly 100 million pounds of clothing orders.

According to the analysis of the industry, due to the continuous rise of labor costs in China, some clothing brands in Britain have been turned back to domestic processing and production. Some of the clothing in London Fashion Week show is produced locally in the UK.

But what excuses British brands is that China and Russia are the target markets.

With the recovery of the consumer market, designers have added fur elements to their designs in order to adapt to the new market demand.

The latest figures show that last year, global leather sales reached $14 billion 500 million, and fur sales increased by 70% in the past 10 years.

CEO Mark Auton, the International Fur Association, said that despite the impact of the global recession, the fashion industry has shown signs of economic recovery in the four fashion week.

In the four fashion week, it is easy to see that many brands have designed more high-grade fur fabrics.

In recent years, China's first-line, and even two or three line entertainers frequently show up in the fashion week.

According to media reports, Huo Siyan, a movie actor from China, has seen the autumn and winter show of Guy Laroche (Ji Longxue) as the first Chinese actress to appear in Paris fashion week this year.

On the day before the opening of the fashion week in Paris, Huo Siyan was the only Chinese actress to be invited by the Paris fashion week to attend the opening dinner.

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Critics say that even during the global financial crisis, the luxury market has been stronger.

This is the contribution of emerging markets, which is also an important reason for the popularity of Milan fashion week and London Fashion week.

On the Guy Laroche show, Huo Siyan was placed in the first row of the most important VIP seat area, attracting a large number of media queuing to take photos.

Huo Siyan just appeared at the door of the show, and instantly attracted all the Chinese and foreign media to compete. One of the female reporters from the United States came up and said, "I remember you, you are a movie star from China. I interviewed you last week in New York fashion week."

While attending the fashion week in New York, Huo Siyan also boldly innovated the black and white two Guy Laroche long skirts to match them, and created an amazing fashion effect.

The black and white masked long skirt is elegant and elegant, fashionable and antique, and the black black belt promotes the leg ratio visually. Jujube red gloves become the finishing touch. Huo Siyan's overall shape has been recognized by Chinese and foreign fashion media and praised the Oriental beauty and international fashion sense.

The design of Guy Laroche is famous for its elegance and elegance. Its strong French romanticism shows the feminine elegance and elegance. It is the artistic crystallization of romantic and perfect posture.

According to the media, this year's Guy Laroche new show, which invited Chinese actress Huo Siyan to attend, also valued its fashionable temperament and artistic atmosphere both inside and outside, which coincided with the concept of simple and elegant brand.

The media also noted that Huo Siyan and Didier grumbacah, chairman of fashion week in New York, were very happy at the show of fashion week in New York.

It is not difficult to guess that the Chinese market is becoming a strategic goal of international brands, and the emergence of Chinese performing stars may be part of their strategy to enter the Chinese market.

Zhang Pu, a fashion columnist, said in an interview with the media that there are three reasons why the international fashion week is more concerned about the Chinese actress. First, China's luxury market is a big cake. There are more oriental faces and Oriental buyers on the fashion week. There is a great impetus for the entry of international brands into the Chinese market. Second, the demand for fashion in mainland China is also increasing. The fashion star week has played a role in disseminating information to fashion and meets the needs of consumption. Third, stars themselves need to enhance their international quality through fashion week.