Jack Lets Garment Companies Change Their Prejudices Against Domestic Sewing Equipment

In P, August 2012, in a sample room of the AI Mu building in Wangjing, Beijing, a group of planner was watching around a technician to demonstrate how to use the newly introduced Jack sewing machine.

The sewing machines around the group are mostly Japanese brands, and they are still unfamiliar with the fully automatic a href= "http://www.91se91.com/news/index_c.asp" sewing machine < /a >.

When two pieces of cloth were quickly and perfectly locked and wrapped under the technician's hand, they all exclaimed.

"Time is short and efficiency is high. I didn't expect the domestic function to do so well."

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< p > < strong > looking for the excellent platform "wide advertised" < /strong > /p >

< p > a lot of people say that Jack knows the clothing brand well and can not do without the Chinese clothing brand annual award.

Since 2009, the new Jack sewing machine Limited by Share Ltd of Zhejiang has begun to name the annual award of Chinese clothing brand. Through this platform, the new Jack sewing machine has begun to cooperate with many fashion brands, and love is one of them.

"Apart from admiration, and other famous clothing brands such as the Chinese style" brand ", the biggest achievement of the award is to change the clothing brand's understanding of domestic sewing machines.

Many companies that used the new Jack sewing machine said they had little difference from Japanese brands, and the domestic machine far exceeded their expectations.

Jack, general manager of the new Limited by Share Ltd sewing machine in Zhejiang, Guo Weixing, in an interview with reporters, recalled the unremitting efforts for many years, and could not help but be filled with emotion.

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< p > in recent years, many upstream enterprises have tried to find various ways to connect with the terminal brand quickly and effectively, but most of them have not been effective.

As a domestic sewing machine enterprise, it is difficult to change from prejudice to wide acceptance. But through the Chinese clothing brand award platform, Jack has achieved good results.

"From the first China clothing brand award, Jack has been concerned about the" Oscar prize "in the clothing industry.

But at that time, considering that Jack had not yet attained the ability to sponsor the exclusive title, he could only focus on it.

Until the sixth prize, we felt that our capability was enough to cooperate with the terminal enterprises. We signed a 5 year contract with the brand award once.

Guo Weixing said.

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< p > signing the title for 5 years, did Jack consider the unknown risks? Can the effect achieve Jack's expectation? "There are risks, but Jack is more interested in shaping the corporate image and brand image. At that time, the domestic a href=" http://www.91se91.com/news/ "> the clothing brand < /a > the enterprises only recognized imported sewing machines, did not understand the domestic sewing machine, and had bias, and Jack wanted to change the traditional concept, so we had to rely on good timing.

To live up to Guo's great expectations and cooperate with the brand award in the past few years, Jack's harvest and growth have been rapid. Guo Weixing said, "before the cooperation with the brand award, Jack's comprehensive strength can only be fourth or fifth in the country, and now it has been the first in the world for 3 consecutive years."

Almost 3 times the turnover has made Jack very satisfied.

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< p > "in the past few decades, many enterprises used imported machines, which is a fact.

But in the past few years, the enterprises that used a href= "http://www.91se91.com/news/" > Jack sewing machine < /a > have become repeat customers, because our enterprises' innovation ability and scale make the downstream enterprises admire and trust.

And the role of China Garment Association is also important.

Guo Weixing said: "one year, the" Technology Tour "organized by the China clothing association was held in Jack. At that time, dozens of garment enterprises were organized to visit and inspect, and at the same time, to explore how enterprises innovate in science and technology.

In this communication, the upstream and downstream enterprises understand each other, thus leading more garment enterprises to cooperate with Jack.

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< p > < strong > changing the bias towards domestic machine < /strong > /p >

< p > "every night before the awarding of the Brand Awards, China's" a href= "http://www.91se91.com" clothing association < /a "will hold an entrepreneur's reception. Jack will also make continuous efforts with the help of the cocktail party, the brand award and the CHIC exhibition.

Guo Weixing said.

Every year in March, a lot of orders will be collected in Beijing, especially the Jack's own automatic cutting bed.

"Tujia galloping horse is a German brand under Jack. Now it has a high reputation in the world. French brands and American brands have more competition with us in the same period, but Jack has a strong advantage in terms of service."

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< p > "last year, President Ruan Jixiang of Guangdong, in the speech of the entrepreneur's reception, had a president of the Guangdong clothing brand. He stood up and interrupted his speech. He said that the bed used by the company was very good, and recommended by his colleagues.

Guo Weixing laughed. "Frankly, we never thought that there would be an enterprise to stand up and publicize for us," said Jack. "It's a great honor to have such an occasion on this occasion."

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< p > in addition to cooperation with the winning brands of the Brand Awards, many small and medium-sized clothing enterprises will come to the same place and try to use Jack's sewing machines and cutting beds.

"CHIC exhibition in Beijing every year, many small and medium-sized enterprises will participate in the exhibition and visit. Many enterprises will be surprised to see the first time when they see the" a href= "http://www.91se91.com" > /a ", because they have never seen such a device.

In 2013, on the CHIC, there were 4 ~6 cutting beds ordered by the enterprise at the booth site, and each cutting bed was over one million yuan, so this is also a result of cooperation with the China clothing association.

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"P >" "China clothing brand award" has helped Jack spread in the industry in recent years. But when it comes to communication, there are still limitations. After all, it is limited to a party or an exhibition.

Jack will continue to consider cooperation with the brand award in the future, but we hope that there will be innovation and better means and methods to help the garment industry to understand domestic sewing equipment more fully, and also to change the way of service.

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< p > < strong > grasping service is the most important thing. < /strong > < /p >

< p > Guo Weixing mentioned "change" is Jack's strategic adjustment at the end of last year, focusing on service and building service brand.

"Just like when people talk about domestic appliances and think of Haier, we hope that the clothing brand will think of Jack when it comes to sewing machines and smart beds."

Guo Weixing said, Jack's service adjustment is not only limited to the surface, but also hopes to make a timely, fast, standardized and satisfactory mode in the domestic sewing machine industry. Therefore, it will combine the garment industry and sewing machine industry to draft sewing machine standards, so that the domestic sewing machine industry will be more standardized.

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< p > Jack now has more than 400 service stores throughout the country. "There are quantities, but we hope to standardize management and unify commitments."

Guo Weixing said that Jack now advocates "two hours of service", which is no commitment to specific time among peers.

"Customers call the call center, the center specifies the nearest service area to solve the problem, from call to solution only two hours."

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Less than P, referring to the pressure of competition, Guo Weixing said frankly that every industry has, but in recent years the pressure from importing machine has been getting smaller and smaller.

"For Jack, the greater pressure now is the slowdown in the pace of development of the domestic garment industry, which will reduce orders for us to provide upstream a href=" http://www.91se91.com "> Mechanical Services /a.

In fact, the gap between the quality of imported and domestic machines has been getting smaller and smaller, and the satisfaction of imported brands has dropped faster in recent years, so the pressure in this area is relatively small.

Guo Weixing said that Jack hopes to spend 3 years ~5 years to set the domestic sewing machine system as a benchmark for the whole industry, and to set up standardized and timely domestic service outlets.

At the same time, it will increase investment in technology research and development. "Now more than 200 of scientific and technological personnel hope to upgrade to more than 600 R & D teams.

In recent years, Jack has spent 4 points in research and development, and the future may be doubled. "

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