Linxi County Linen Market And New Shen Group Cooperation

Recently, Xu Jixiang, chairman of China's Linen Textile Association, accompanied the Heilongjiang Lanxi linen inspection group into Xinshen Group Co., Ltd., and started the cooperation and exchange between Linxi trading market and Xinshen group.

Zhen Ze town Party Secretary Qi Zhenyu especially affirmed that Xinshen group has been doing flax in recent years.

At the same time, insisting on developing the linen terminal fabric market has played a good role in promoting the local linen enterprises, and gradually expanded the influence of China's Flax town and China's Hemp textile cluster base.

The reporter interviewed the shin Shen group limited on how to better realize regional and enterprise cooperation, jointly explore the domestic demand market, the direction of R & D products in the future, and the future development direction of enterprises.

Recently, the leaders of the linen textile association and the Lanxi delegation approached the shin Shen group, and started exchanges between the Linxi market and the Xinshen group.

How will such cooperation affect the new Shen group?

Xinshen group is located in Zhen Lin, a famous Chinese flax town. It is close to Hangzhou, Shanghai. Its geographical advantages are unique.

Xinshen is committed to the development, production, sale and service of high-grade linen fabrics, and vigorously develops the domestic market by relying on Zhen Ze's famous flax town and the Oriental silk market.

Lanxi, Heilongjiang, has the reputation of "the hometown of Chinese flax". Relying on its unique geographical advantages, the development of flax industry has already had a certain influence in China, and has created a flax culture with the characteristics of Lanxi.

In 2005, Xinshen group introduced advanced technology in Italy to improve the quality and technical content of linen fabrics; in 2006, it began to promote flax culture in China; in 2008, faced with the test of financial crisis, enterprises accelerated the pformation and upgrading, and opened up the domestic market, and the proportion of domestic products increased gradually.

The linen textile association promoted the cooperation of two flax clusters between Lanxi and Zhen Ze, and further developed the domestic market of new Shen linen fabrics with the help of Lanxi flax cooperation.

In 2011, Zhen Zhen Qi Secretary led the Xinshen group and other linen enterprises representatives to participate in the "2011 China International hemp textile exhibition" held in Harbin, Heilongjiang. The Xinshen group featured the "linen culture" and displayed the linen product line of Xinshen group, highlighting the situation of Xinshen group's dissemination of flax culture, creating linen brand, shaping the corporate image and the linen industrial chain construction, and opening the cooperation between the two places.

In 2012, the two time the Heilongjiang government organized the local linen enterprises to investigate and research the Zhen Ze, and strengthened exchanges and cooperation between the two governments and enterprises and enterprises to create linen brand together, further optimize the allocation of talents, and open up domestic and foreign markets.

Through cooperation and exchanges and complementary advantages, Xinshen, as a model enterprise for the cooperation between enterprises in the textile industry association, will continuously enhance the domestic market development, increase R & D investment and raise domestic sales to over 50%.

Two. Why does the Xinshen group regard the production of fabric as the leading enterprise of flax? What kind of form will the group build in the construction of fabric 4S shop?

Linen fabric is the core product of Xinshen group. In order to reduce costs and improve product quality, Xinshen has gradually added linen spinning and linen on the basis of original linen weaving.

The flax spinning and weaving research and development center and linen fabric research and development center have been set up respectively, forming a complete linen spinning, weaving and garment industry chain.

To enhance the core competitiveness of Xinshen linen fabric, further demonstrate the quality advantages of Xinshen flax.

In 2006, Xinshen group adapted to the pformation from technology R & D enterprises to technology and fashion trends. Xinshen joined the Oriental silk market popular fabric alliance enterprise, opened a new journey of Xinshen flax to open up the domestic market. In 2010, the group opened the logo of "Xinshen hemp" and opened the road of linen fabric brand.

In order to cope with the trend of fast fashion in 2012, Xinshen has introduced linen flax spot fabric, enhanced its independent research and design, and completed the "international flax 2014 popular dynamic trend publication" in conjunction with China's Linen Textile Association and Dalian Polytechnic University.

In August of the same year, the new hemp linen home textiles linen fabric participated in the Shanghai home textile exhibition in the form of brand presentation, opening the new Shen Yama home textile fabric brand operation road.

Xinshen linen fabric is made of linen fabric 4S, which is made up of high-grade linen fabric, linen flax home textile fabric and linen flax spot fabric.

This is in accordance with the direction of social development, market-oriented, grasp the trend of fashion, optimize the management of industrial chain, meet the needs of the society, serve customers' small batch, multi variety, multi style, high quality and fast delivery, and adapt to the rapid reaction of domestic enterprises.

Three. What are the priorities of the group's next stage of design and R & D, and what new areas will be involved in terminal product development and technological innovation?

In the next stage, the focus of the research and development of new Shin fabrics will continue to follow the social needs, cater to the trend of green environmental protection, start from the market demand, and combine the comfort and fashion of flax to further meet the various needs of consumers. For example, in 2013, Shin Shen was developing Linen Wedding dress fabrics and linen dress fabrics, and cooperating with Suzhou Huqiu brand wedding dress enterprises to further develop the new field of flax wedding dress.

In the 2012-2013 year, the Xinshen group set up two companies to help young entrepreneurs complete the dream of linen clothing brand.

The new company relies on the development, design, production and clothing production advantages of Xinshen linen fabric, and combines itself with the terminal market and the trend of fashion, so as to achieve direct docking with consumers and meet the needs of consumers.

In 2013, Shin Shen will set up a R & D studio to integrate advantages.

The team will provide new proofing and production of fabrics, garments and home textiles.

Since 2008, Shin has reserved more than 20 trademarks, promoted the multi brand operation system, provided brand and linen supply chain services to the franchisee, and made the platform advantage and industrial chain advantage a great promoter for the development of new enterprises.

Four. As a comprehensive enterprise of flax industry, Xinshen group involves many aspects such as fabrics, home textiles and garments. What kind of management method has been adopted by the company to enable the enterprise to run well?

Xinshen group has been committed to the development of linen industry, and has penetrated into the daily operation and grass-roots employees of the factory, adhering to the "daily quality and consistent" business philosophy and advocating the core values of "being a man first and doing things afterwards".

Since 2006, linen culture has been popularized. Xinshen group always adhered to the principle of synchronous development of flax culture and brand culture.

In terms of specific management, the following points are always adhered to by Shin Shen.

In cooperation with training institutions, we should strengthen internal training, build team cohesion and promote teamwork; cooperate with institutions of higher learning to enhance product R & D design, highlight product technology content and quality; cooperate with consulting companies, look for new development opportunities, understand trends and ready to go; take the road of brand operation, tap market segments and implement talents strategy.

Five. In the process of developing the domestic demand market, what difficulties have the enterprises encountered and what measures have been taken to overcome it? What kind of business model will the group adopt in the future for better development?

Linen, as an environmentally friendly and green fashion product, has gradually increased its awareness in China, but consumers still have difficulty in experiencing high-quality flax apparel and home textiles.

Xinshen group hopes to build flax platform and integrate resources through government, industry, media and so on, through designers, linen enterprises, brand dealers, flax fans and consumers to interact with each other, so that flax can enter the daily life of ordinary people, so that flax can become a way of life.

In order to promote the pformation and upgrading of enterprises, Xinshen Group strives to expand the domestic market and strive to achieve the following changes:

First, the pformation of industrial mode from export to domestic and export.

Two. Product composition has always been customized to pform itself to keep pace with the trend.

Three. Sales mode change from order to order and spot.

Four. The development mode changes from manufacturing to development, technology, brand and service.

Five. The cultural level changes from the enterprise culture to the enterprise culture and the linen culture.

Six. The core competitiveness of enterprises will change from product level to brand level.

Six. During this period, "textile dream and powerful nation dream" became a hot topic for textile workers. The textile industry once again went to glory and became the dream of millions of textile people. What kind of planning do you have for the future development of Xinshen group?

In the future, Xinshen group will always strive to promote flax culture and strengthen exchanges and cooperation with China's Linen Textile Association and linen enterprises.

Promoting the commercial value of Xinshen flax with product culture and enhancing consumer's awareness and experience of flax.

I hope that China Textile Press and other media will continue to pay attention to the development of domestic flax, guide consumers to recognize flax, set off a wave of good linen in China, meet the needs of the society, guide the change of lifestyle, and combine multi forces to realize the great development of linen industry.

"Bian Bian, Bian Bian Bian innovation", and strive to achieve the new Shen group from a number of enterprises to join the chain of enterprises to join the pformation, joint forces around the Xinshen linen fabric as the center, to play their respective advantages of enterprises, to build a flax solution for consumers, creating a new era of green flax!